Corporate Banner
Satellite Banner
Scientific Community
Become a Member | Sign in
Home>News>This Article

New Olympus Life Science Microscopy Website and QR Code System Offers Intuitive, Application-Focused Navigation

Published: Thursday, November 15, 2012
Last Updated: Thursday, November 15, 2012
Bookmark and Share
Interactive media for targeted and fast information access.

As part of its promise to provide world-class service, Olympus has enhanced its website to guarantee comprehensive, accessible and tailored support for all customers. Based on extensive market research and customer feedback, Olympus completely redesigned its website for life science microscopy. It now offers customers an interactive resource, enabling them to navigate in an application-focused manner towards the products and services that are best suited for their individual requirements. Along with the user-focused website, Olympus is currently initiating the inclusion of QR codes on new products. This user-orientated idea will enable customers to rapidly access product resources on-site and with ease, direct to their mobile smartphones or tablet computers.

Recent market research carried out by Olympus has identified that service quality is one of the most important things to microscopy customers. Furthermore, the respondents particularly valued Olympus’ dedication to competent pre- and post-sale consultation; supportive and insightful training programmes and individual/tailor-made solutions. Building on this exceptional level of service, Olympus has redesigned its website to provide users with a new application-orientated interface into its portfolio of modular life science microscope systems. This allows customers to quickly and reliably identify the optimal combination of Olympus products and services to meet the needs of their application.

As part of the new website design, Olympus provides tailored product searching. This can be easily achieved via the ‘System Selector’, an application-driven access point for the discovery of complete microscopy solutions, or via the ‘Components Selector’ for custom navigation through the full range of microscopy components and accessories available. The latter also highlights alternate product options and offers explanations based on application requirements, thereby enabling users to make well-informed decisions. Furthermore, the new website also features an online ‘Media Centre’, containing substantial background information on each product area and microscopy in general, providing an invaluable, informative resource.

In the near future, Olympus will further extend its dedication to customer service with the inclusion of QR codes on all new microscope systems, beginning with the IX3 next generation range of inverted microscopes in November 2012. This novel addition will allow users to access a wealth of information including product guides, frequently-asked-questions and contact details, directly via their smartphones and tablet computers. Such convenience and ease-of-access will provide complete and immediate on-site support to users, long after any print materials may have been removed from site or lost.

Gunnar Schröder, General Manager of the Micro Imaging Solutions Division at Olympus Europa, commented: “Olympus works collaboratively with customers to help them develop the best system to meet their needs. Our commitment as partner for research starts at the very first touch point and implies that we offer tools that allow customers to easily identify exactly those microscope systems particularly relevant for their application within our complete portfolio.”

Further Information
Access to this exclusive content is for Technology Networks Premium members only.

Join Technology Networks Premium for free access to:

  • Exclusive articles
  • Presentations from international conferences
  • Over 2,800+ scientific posters on ePosters
  • More than 4,000+ scientific videos on LabTube
  • 35 community eNewsletters

Sign In

Forgotten your details? Click Here
If you are not a member you can join here

*Please note: By logging into you agree to accept the use of cookies. To find out more about the cookies we use and how to delete them, see our privacy policy.

Scientific News
High Throughput Mass Spectrometry-Based Screening Assay Trends
Dr John Comley provides an insight into HT MS-based screening with a focus on future user requirements and preferences.
Non-Disease Proteins Kill Brain Cells
Scientists at the forefront of cutting-edge research into neurodegenerative diseases such as Alzheimer’s and Parkinson’s have shown that the mere presence of protein aggregates may be as important as their form and identity in inducing cell death in brain tissue.
Potential Treatment for Life-Threatening Viral Infections Revealed
The findings point to new therapies for Dengue, West Nile and Ebola.
Gut Microbes Signal to the Brain When They're Full
Don't have room for dessert? The bacteria in your gut may be telling you something.
Personalized Drug Screening for Multiple Myeloma Patients
A personalized method for testing the effectiveness of drugs that treat multiple myeloma may predict quickly and more accurately the best treatments for individual patients with the bone marrow cancer.
Nanocarriers May Carry New Hope for Brain Cancer Therapy
Berkeley lab researchers develop nanoparticles that can carry therapeutics across the brain blood barrier.
Cancer-Fighting Tomato Component Traced
The metabolic pathway associated with lycopene, the bioactive red pigment found in tomatoes, has been traced by researchers at the University of Illinois.
Batten Disease may Benefit from Gene Therapy
NIH-funded animal study suggests one-shot approach to injecting genes.
Shedding Light on “Dark” Cellular Receptors
UNC and UCSF labs create a new research tool to find homes for two orphan cell-surface receptors, a crucial step toward finding better therapeutics and causes of drug side effects.
Molecule Proves Key to Brain Repair After Stroke
Scientists found that a molecule known as growth and differentiation factor 10 (GDF10) plays a key role in repair mechanisms following stroke.

Skyscraper Banner
Go to LabTube
Go to eposters
Access to the latest scientific news
Exclusive articles
Upload and share your posters on ePosters
Latest presentations and webinars
View a library of 1,800+ scientific and medical posters
2,800+ scientific and medical posters
A library of 2,500+ scientific videos on LabTube
4,000+ scientific videos