Russell Wheatcroft, Global Head of Sales & Marketing who is spearheading the changes commented “Over the last few years our business has grown and the markets served have changed as has our business model. We continue to provide standard products for the Life Sciences industry with some exciting new products due for launch in 2014. The custom project division are working in additional industries complimenting those we service past and present. These industries include Biofuels, Diagnostics and the Optical Lens production. The change of corporate branding now reflects a fresh identity to a business as established as ours”
Russell continues “The new look reflects a new era in the future of the company and the ability to perform across a number of industries means our identity has to adapt accordingly. The needs of one industry are different to another and it is a credit to the engineers behind these new concepts that we are able to provide robust, reliable products to a constantly evolving requirement”.