New Phenomenex Website Wins Best-of-Industry Award

Phenomenex Inc. has won the 2011 award for best biotechnology website in the Web Marketing Association’s WebAward competition.

The new site, launched in February of this year, was designed to give an optimized experience with easy product selection tools, comprehensive technical resources and online purchasing.

The Phenomenex site includes multiple interactive tools that help scientists optimize methods and quickly find the best product solution for their application.

The new online resource contains thousands of applications and in-depth information about chemical compound structures and characteristics.

Users anywhere in the world can save method details and product information in an “Application Locker” for future access, and a virtual stockroom allows customers to save purchase histories and wish lists.

“I just had a chance to test-drive the new beta website. Very nice! As good as any I’ve seen. Congratulations to the developers,” remarked one customer.

One of the competition judges commented, “This site had a nice design with bright engaging colors…well designed, easy to navigate, pleasing palate, clean, and a minimum of scrolling required. Very nicely done.”

“I attribute this to the extremely high set of standards our company places on everything we do. In this case, the credit goes to our magnificent, bright and diligent web team. They have done an amazing job,” declared Fasha Mahjoor, president and CEO of Phenomenex.

Since 1997, the Web Marketing Association’s annual WebAward Competition has been setting the standard of excellence for website development. Independent, expert judges from around the world review sites in 96 industries.

The WebAward Competition is the premier award recognition program for web developers and marketers worldwide.