4th Annual European Medical Device and Diagnostic Sales Training and Effectiveness Conference
26 Sep 2013 - 27 Sep 2013 - Franfurt, Germany
In light of factors such as reduced government funding, pricing pressures and increasingly complex regulation, healthcare across Europe is in the midst of a massive shift which directly impacts the medical device and diagnostic sales environment. The days of the sole physician decision-maker are gone as today’s sales reps must manage not only physicians, but also procurement, the C-suite, and other healthcare practitioners all of which boast different priorities while becoming increasingly cost conscious. Training a sales force to properly communicate value and stand out amongst considerable competition rides heavily on trainers and sales leadership. In order to truly maximize sales training and effectiveness, companies must not only place an emphasis upon its importance within the organization, but continually strive to improve initiatives.