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WHEATON Introduces a New Web Community

Published: Wednesday, December 26, 2012
Last Updated: Wednesday, December 26, 2012
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New integrated website combines research and packaging products with interactive features to assist users in finding exactly the solution they need for creating, storing, managing and packaging their chemical and biological samples.

WHEATON has announced the launch of its new integrated website,

Visitors to this web address will find all the products and expert capabilities that WHEATON presented on two former websites, and, combined in one, unique new web community.

The site’s sleek user interface supports faster navigation, improved product searchability, and a more streamlined transactional experience.

WHEATON is setting a new standard for user friendliness and interactivity with this website.

Visitors find exactly the right product for their specific needs in developing and commercializing therapeutic products.

The site delivers value to visitors by presenting enriched product information, including product drawings, technical data and application guidance.

As a platform for new media, the site provides access to videos, slide shows, graphic presentations and links to WHEATON educational blogs such as CryoFeed (, the innovative WHEATON microsite dedicated to biobanking and life science cryopreservation.

Interactive features such as polls and forums promote visitor participation. For sharing and commenting on site content, links are provided to Twitter, Facebook, LinkedIn and Google+.

Continually updated social media posts and downloadable content ensure a memorable web experience, especially for scientists who devote their careers to science.

“Scientists invest everything in their work; their time, energy, enthusiasm and creativity,” remarked Stephen R. Drozdow, president of WHEATON on the new website. “The goal we set for ourselves with this new website is to give them a community-like experience in which scientists can participate, learn and interact with us and other scientists to make the most of their important work,” he added.

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