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  Events - September 2013


Engaging and Utilizing Digital Opinion Leaders in the Life Science Industry

12 Sep 2013 - 12 Sep 2013 - WEBINAR



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Thursday September 12, 2013 - 11:00 AM to 12:30 PM EST 

The pharmaceutical and medical device industry has become well versed in the use of social media as a medium to connect with and engage physicians in the exchange of scientific information. There is, however, an emerging trend in opinion leader relations and the focus is on digital channels. The concept of the digital opinion leader (DOL) was coined by author Daniel Ghinn who found that there are a significant number of individuals online who might not have previously been considered “opinion leaders”, and that the role of digital engagement is an increasingly important aspect in identifying healthcare professionals who influence their peers.



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