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  Events - June 2013


Mobile Pharma BizTech 2013

26 Jun 2013 - 27 Jun 2013 - New York, NY, USA



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This June 25-26, 2013, learn from leading mobile experts, from both pharma and outside industries, who are committed to making mobile a driving force for customer acquisition and consumer engagement in pharma. Join hundreds of top mobile pharma leaders this June in New York, NY to learn, network and expand your business.

Conference Topics Include:

General Mobile Pharma

Current State of Mobile Pharma and Future Outlook
Build Upon the Progress Pharma Made with Mobile in 2012
Lasting Impact of Mobile on Consumer Acquisition and Retention
Mobile and the Sales Force

Empower your Sales Force to Engage Today’s HCPs on their Terms
Successfully Integrate Mobile Into your Greater Sales Strategy
Develop Sales and CRM Tools to Enable Vital Customer Interaction
Mobile Marketing for Pharma

Leverage a Mobile Platform that Delivers Valuable Content to Consumers
Answers to ROI – The Latest Metrics to Evaluate your Mobile Offering
Create a Culture of Customer Centric Behavior for Lasting Success
Digital Innovation for Pharma

Social Media Breakthroughs: Has Pharma finally entered the social space?
Discover how to Utilize Video as Another Platform to Engage Consumers
Pharma and the Cloud: Understand the Potential of the Cloud to Pharma


Further information
Scientific News
Stem Cells in Drug Discovery
Potential Source of Unlimited Human Test Cells, but Roadblocks Remain.
'Lab on the Skin' for Sweat Analysis
Northwestern University researchers develop a low-cost wearable electronic device that collects and analyzes sweat for health monitoring.
Toxoplasma’s Balancing Act Explained
Parasite’s method of rewiring our immune response leads to novel tool for drug tests.
Cancer Signaling Pathway Illuminating Way To Therapy
Researchers refine a pro-growth signalling pathway, common to cancers, that can kill cancer cells while leaving healthy cells unharmed.
Breast Cancer Cells Starve for Cystine
Depriving triple negative breast cancer, a treatment-resistant form of breast cancer, of cystine results in cancer cell death.
T Cell Channel Could Be Targeted to Treat Cancers
Researcher identify ion-channel found within T cells that could be targeted to reduce development of neck and head cancers.
Novel Urine Test to Predict High-Risk Cervical Cancer
Preliminary studies affirm accuracy and potential cost savings to screen for virus-caused malignancy.
Biomarker Guiding Cancer Therapy
Biologists link levels of Mena protein to breast cancer cells’ sensitivity to chemotherapy.
Protein Array Can Pinpoint Cancer Biomarker
A novel detection method for the detection of glycoproteins has been developed.
The Benefits of a Mediterranean-style Diet
A Western-style diet, with more omega-6 fatty acids than the Mediterranean, dysregulates lipid signaling in aged mice and promotes inflammation.
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