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  Events - June 2013


Mobile Pharma BizTech 2013

26 Jun 2013 - 27 Jun 2013 - New York, NY, USA



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This June 25-26, 2013, learn from leading mobile experts, from both pharma and outside industries, who are committed to making mobile a driving force for customer acquisition and consumer engagement in pharma. Join hundreds of top mobile pharma leaders this June in New York, NY to learn, network and expand your business.

Conference Topics Include:

General Mobile Pharma

Current State of Mobile Pharma and Future Outlook
Build Upon the Progress Pharma Made with Mobile in 2012
Lasting Impact of Mobile on Consumer Acquisition and Retention
Mobile and the Sales Force

Empower your Sales Force to Engage Today’s HCPs on their Terms
Successfully Integrate Mobile Into your Greater Sales Strategy
Develop Sales and CRM Tools to Enable Vital Customer Interaction
Mobile Marketing for Pharma

Leverage a Mobile Platform that Delivers Valuable Content to Consumers
Answers to ROI – The Latest Metrics to Evaluate your Mobile Offering
Create a Culture of Customer Centric Behavior for Lasting Success
Digital Innovation for Pharma

Social Media Breakthroughs: Has Pharma finally entered the social space?
Discover how to Utilize Video as Another Platform to Engage Consumers
Pharma and the Cloud: Understand the Potential of the Cloud to Pharma


Further information
Scientific News
Potential “Good Fat” Biomarker
New method to measure the activity of energy consuming brown fat cells could ease the testing weight loss drugs.
MicroRNA Pathway Could Lead to New Avenues for Leukemia Treatment
Cancer researchers at the University of Cincinnati have found a particular signaling route in microRNA (miR-22) that could lead to targets for acute myeloid leukemia, the most common type of fast-growing cancer of the blood and bone marrow.
Soy Shows Promise as Natural Anti-Microbial Agent
Soy isoflavones and peptides may inhibit the growth of microbial pathogens that cause food-borne illnesses, according to a new study from University of Guelph researchers.
Doubling Down on Dengue
HMS researchers have discovered two ways a compound blocks dengue virus.
Soy Shows Promise as Natural Anti-Microbial Agent
Researchers from University of Guelph show that soy isoflavones and peptides could be used to reduce microbial contamination of food.
AstraZeneca to Sequence 2 Million Genomes in Search for New Drugs
Company launches integrated genomics approach which aims to transform drug discovery and development.
Unique Model for Studying ALS
Unique mouse model will allow researchers to better study the genetic origins and potential treatments of ALS.
Targeting an ‘Undruggable’ Cancer Gene
RAS genes are mutated in more than 30 percent of human cancers and represent one of the most sought-after cancer targets for drug developers.
Biomarkers for Profiling Prostate Cancer Patients
Exiqon A/S has announced the publication of validation of prognostic microRNA biomarkers for the aggressiveness of prostate cancer in independent cohorts.
Improving Engineered T-Cell Cancer Treatment
Purdue University researchers may have figured out a way to call off a cancer cell assassin that sometimes goes rogue and assign it a larger tumor-specific "hit list."
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