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  Events - October 2014


Digital Pharma East

21 Oct 2014 - 24 Oct 2014 - Philadelphia, PA, USA



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Fresh Content for 2014:

  • Understand how healthcare transformation is forcing pharma to adjust the way it markets to its customers: Without the continued luxury of reach and frequency, how pharma can move to customer engagement, relevance and availability
  • Discover how to practically roll out an MCM platform targeting HCPs and simultaneously developing true engagement: Leverage out of sector business models
  •  Explore the dynamic between brand teams and multi-channel marketing teams: Achieve the right balance of focusing on brand customer insights and goals vs. above-brand channel insights to drive the right choices and optimize agnostic of channel
  • Optimize creative digital content utilization across tactics: Assess how digital transformation/change management can be leveraged to reduce creative spend by changing how you work with creative agencies and how brand teams create campaigns



Further information
Scientific News
A New Platform for Discovering Antibiotics
Harvard chemists hope to shorten time, difficulty in measuring their effectiveness, potential.
The Need for Speed
Evaluating MALDI-TOF as a high-throughput screening technology for the pharmaceutical industry.
Antarctic Sponge Extract Kills MRSA
New findings may provide opportunity for developing new drugs to fight dangerous bacteria currently highly resistant to treatment.
US-India Collab Finds Molecular Signatures of Severe Malaria
Study may be a significant advancement in understanding the causes of severe malaria.
Novel Way to Prevent Deadly Bacterial Infections
Monash scientists may have found a way to stop deadly bacteria from infecting patients. The discovery could lead to a whole new way of treating antibiotic-resistant “superbugs”
Gene Expression Controls Revealed
Researchers have modelled every atom in a key part of the process for switching on genes, revealing a whole new area for potential drug targets.
An Old-New Weapon Against Emerging Chikungunya Virus
Researchers utilize existing drugs to interfere with host factors required for replication of Chikungunya virus.
Using Gene-editing Technology for Faster, Cheaper Antiviral Drug Development
UCLA scientists are working to develop special screening libraries based on a gene-editing technology called CRISPR.
Can Gender Play A Role In Determining Cancer Treatment Choices?
MD Anderson study reveals “sex-biased” gene signatures in review of 13 cancer types.
New Autism Blood Biomarker Identified
Researchers at UT Southwestern Medical Center have identified a blood biomarker that may aid in earlier diagnosis of children with autism spectrum disorder, or ASD.
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