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  Events - October 2014


Digital Pharma East

21 Oct 2014 - 24 Oct 2014 - Philadelphia, PA, USA



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Fresh Content for 2014:

  • Understand how healthcare transformation is forcing pharma to adjust the way it markets to its customers: Without the continued luxury of reach and frequency, how pharma can move to customer engagement, relevance and availability
  • Discover how to practically roll out an MCM platform targeting HCPs and simultaneously developing true engagement: Leverage out of sector business models
  •  Explore the dynamic between brand teams and multi-channel marketing teams: Achieve the right balance of focusing on brand customer insights and goals vs. above-brand channel insights to drive the right choices and optimize agnostic of channel
  • Optimize creative digital content utilization across tactics: Assess how digital transformation/change management can be leveraged to reduce creative spend by changing how you work with creative agencies and how brand teams create campaigns



Further information
Scientific News
Liquid Biopsies: Miracle Diagnostic or Next New Fad?
Thanks to the development of highly specific gene-amplification and sequencing technologies liquid biopsies access more biomarkers relevant to more cancers than ever before.
Gene Terapy for Muscle Wasting Developed
New gene therapy could save millions of people suffering from muscle wasting disease.
Detecting Alzheimer's with Smell Test
Odour identification test may offer low-cost alternative for predicting cognitive decline and detecting early-stage Alzheimer’s disease.
Mutations in DNA-Repair Genes Found in Advanced Prostate Cancers
New findings indicate that nearly 12% of male advanced prostate cancer sufferers have inherited mutation in DNA-repair genes.
Molecule May Affect Gaucher, Parkinson's Disease
Research has identified a molecule that restores activity of a dysfunctional enzyme linked to Gaucher and Parkinson's disease.
Targeting BRAF Mutations in Thyroid Cancer
Treating metastatic thyroid cancer patients harboring a BRAF mutation with vemurafenib showed anti-tumor activity in a third of patients.
Plant Compounds Fight Together Against Colon Cancer
Research shows treating colon cancer cells with curcumin, then silymarin is more effective than treatment with each individually.
New Centre Offers Ultra-Speed Protein Analysis
UW-Madison researchers to establish development centre for next-gen protein measurement technologies.
Drug Candidates Reduce Abnormal Protein Production
New drug candidates improve cell ability to catch miss-folded proteins that could cause deadly diseases.
Supercomputing and Drug Discovery
New biotech company uses supercomputer simulations to speed up drug discovery and biotech molecule development.
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