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  Events - October 2014


Digital Pharma East

21 Oct 2014 - 24 Oct 2014 - Philadelphia, PA, USA



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Fresh Content for 2014:

  • Understand how healthcare transformation is forcing pharma to adjust the way it markets to its customers: Without the continued luxury of reach and frequency, how pharma can move to customer engagement, relevance and availability
  • Discover how to practically roll out an MCM platform targeting HCPs and simultaneously developing true engagement: Leverage out of sector business models
  •  Explore the dynamic between brand teams and multi-channel marketing teams: Achieve the right balance of focusing on brand customer insights and goals vs. above-brand channel insights to drive the right choices and optimize agnostic of channel
  • Optimize creative digital content utilization across tactics: Assess how digital transformation/change management can be leveraged to reduce creative spend by changing how you work with creative agencies and how brand teams create campaigns



Further information
Scientific News
Charting Kidney Cancer Metabolism
Changes in cell metabolism are increasingly recognized as an important way tumors develop and progress, yet these changes are hard to measure and interpret. A new tool designed by MSK scientists allows users to identify metabolic changes in kidney cancer tumors that may one day be targets for therapy.
Insights into the Function of the Main Class of Drug Targets
About thirty percent of all medical drugs such as beta-blockers or antidepressants interact with certain types of cell surface proteins called G protein coupled receptors.
Visualizing a Cancer Drug Target at Atomic Resolution
Using cryo-electron microscopy, researchers were able to view, in atomic detail, the binding of a potential small molecule drug to a key protein in cancer cells.
Honey’s Potential to Save Lives
The healing powers of honey have been known for thousands of years.
3-D Printed Lifelike Liver Tissue for Drug Screening
A team led by engineers at the University of California, San Diego has 3D-printed a tissue that closely mimics the human liver's sophisticated structure and function. The new model could be used for patient-specific drug screening and disease modeling.
Cytoskeleton Crew
Findings confirm sugar's role in helping cancers survive by changing cellular architecture.
Biomarker for Recurring HPV-Linked Oropharyngeal Cancers
A look-back analysis of HPV infection antibodies in patients treated for oropharyngeal (mouth and throat) cancers linked to HPV infection suggests at least one of the antibodies could be useful in identifying those at risk for a recurrence of the cancer, say scientists at the Johns Hopkins University.
Valvena, GSK Sign New R&D Collaboration
Valneva to supply process development services for EB66® -based Influenza vaccines.
Light Signals from Living Cells
Fluorescent protein markers delivered under high pressure.
Cellular 'Relief Valve'
A team led by scientists at The Scripps Research Institute (TSRI) has solved a long-standing mystery in cell biology by showing essentially how a key “relief-valve” in cells does its job.
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