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  Events - October 2014


Digital Pharma East

21 Oct 2014 - 24 Oct 2014 - Philadelphia, PA, USA



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Fresh Content for 2014:

  • Understand how healthcare transformation is forcing pharma to adjust the way it markets to its customers: Without the continued luxury of reach and frequency, how pharma can move to customer engagement, relevance and availability
  • Discover how to practically roll out an MCM platform targeting HCPs and simultaneously developing true engagement: Leverage out of sector business models
  •  Explore the dynamic between brand teams and multi-channel marketing teams: Achieve the right balance of focusing on brand customer insights and goals vs. above-brand channel insights to drive the right choices and optimize agnostic of channel
  • Optimize creative digital content utilization across tactics: Assess how digital transformation/change management can be leveraged to reduce creative spend by changing how you work with creative agencies and how brand teams create campaigns



Further information
Scientific News
RNAi Screening Trends
Understand current trends and learn which application areas are expected to gain in popularity over the next few years.
Sweet Revenge Against Superbugs
A special type of synthetic sugar could be the latest weapon in the fight against superbugs.
Access Denied: Leukemia Thwarted by Cutting Off Link to Environmental Support
A new study reveals a protein’s critical – and previously unknown -- role in the development and progression of acute myeloid leukemia (AML), a fast-growing and extremely difficult-to-treat blood cancer.
Long-sought Discovery Fills in Missing Details of Cell 'Switchboard'
A biomedical breakthrough reveals never-before-seen details of the human body’s cellular switchboard that regulates sensory and hormonal responses.
Tracking Breast Cancer Before it Grows
A team of scientists led by University of Saskatchewan researcher Saroj Kumar is using cutting-edge Canadian Light Source techniques to screen and treat breast cancer at its earliest changes.
Zebrafish Reveal Drugs that may Improve Bone Marrow Transplant
Compounds boost stem cell engraftment; could allow more matches for patients with cancer and blood diseases.
DNA Damage Seen in Patients Undergoing CT Scanning
Along with the burgeoning use of advanced medical imaging tests over the past decade have come rising public health concerns about possible links between low-dose radiation and cancer.
The Light of Fireflies for Medical Diagnostics
EPFL scientists have exploited the light of fireflies in a new method that detects biological molecules without the need for complex devices and high costs.
Vital Protein in Healthy Fertilization Process Identified
Researchers at the National Institutes of Health have discovered a protein that plays a vital role in healthy egg-sperm union in mice.
Teeth Reveal Lifetime Exposures to Metals, Toxins
Researchers have identified dental biomarkers to reveal links between early iron exposure and late life brain diseases.
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