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  Events - October 2014

Digital Pharma East

21 Oct 2014 - 24 Oct 2014 - Philadelphia, PA, USA

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Fresh Content for 2014:

  • Understand how healthcare transformation is forcing pharma to adjust the way it markets to its customers: Without the continued luxury of reach and frequency, how pharma can move to customer engagement, relevance and availability
  • Discover how to practically roll out an MCM platform targeting HCPs and simultaneously developing true engagement: Leverage out of sector business models
  •  Explore the dynamic between brand teams and multi-channel marketing teams: Achieve the right balance of focusing on brand customer insights and goals vs. above-brand channel insights to drive the right choices and optimize agnostic of channel
  • Optimize creative digital content utilization across tactics: Assess how digital transformation/change management can be leveraged to reduce creative spend by changing how you work with creative agencies and how brand teams create campaigns

Further information
Scientific News
Enzyme Malfunction May be Why Binge Drinking Can Lead to Alcoholism
A new study in mice shows that restoring the synthesis of a key brain chemical tied to inhibiting addictive behavior may help prevent alcohol cravings following binge drinking.
Cell's Waste Disposal System Regulates Body Clock Proteins
New way to identify interacting proteins could identify potential drug targets.
Compound Doubles Up On Cancer Detection
Researchers have found that tagging a pair of markers found almost exclusively on a common brain cancer yields a cancer signal that is both more obvious and more specific to cancer.
Promising Drug Candidate to Treat Chronic Itch
In a new study, scientists from the Florida campus of The Scripps Research Institute (TSRI) describe a class of compounds with the potential to stop chronic itch without the adverse side effects normally associated with medicating the condition.
Are Changes to Current Colorectal Cancer Screening Guidelines Required?
Editorial suggests more research is needed to pinpoint age to end aggressive screening.
Assessing Cancer Patient Survival and Drug Sensitivity
RNA editing events another way to investigate biomarkers and therapy targets.
New Molecular Marker for Killer Cells
Cell marker enables prognosis about the course of infections.
Potential Target for Treatment of Autism
Grant of $2.4 million will support further research.
Sniffing Out Cancer
Scientists have been exploring new ways to “smell” signs of cancer by analyzing what’s in patients’ breath.
Inroads Against Leukaemia
Potential for halting disease in molecule isolated from sea sponges.
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