Corporate Banner
Satellite Banner
Scientific Community
Become a Member | Sign in
Home>News>This Article

New Olympus Life Science Microscopy Website and QR Code System Offers Intuitive, Application-Focused Navigation

Published: Thursday, November 15, 2012
Last Updated: Thursday, November 15, 2012
Bookmark and Share
Interactive media for targeted and fast information access.

As part of its promise to provide world-class service, Olympus has enhanced its website to guarantee comprehensive, accessible and tailored support for all customers. Based on extensive market research and customer feedback, Olympus completely redesigned its website for life science microscopy. It now offers customers an interactive resource, enabling them to navigate in an application-focused manner towards the products and services that are best suited for their individual requirements. Along with the user-focused website, Olympus is currently initiating the inclusion of QR codes on new products. This user-orientated idea will enable customers to rapidly access product resources on-site and with ease, direct to their mobile smartphones or tablet computers.

Recent market research carried out by Olympus has identified that service quality is one of the most important things to microscopy customers. Furthermore, the respondents particularly valued Olympus’ dedication to competent pre- and post-sale consultation; supportive and insightful training programmes and individual/tailor-made solutions. Building on this exceptional level of service, Olympus has redesigned its website to provide users with a new application-orientated interface into its portfolio of modular life science microscope systems. This allows customers to quickly and reliably identify the optimal combination of Olympus products and services to meet the needs of their application.

As part of the new website design, Olympus provides tailored product searching. This can be easily achieved via the ‘System Selector’, an application-driven access point for the discovery of complete microscopy solutions, or via the ‘Components Selector’ for custom navigation through the full range of microscopy components and accessories available. The latter also highlights alternate product options and offers explanations based on application requirements, thereby enabling users to make well-informed decisions. Furthermore, the new website also features an online ‘Media Centre’, containing substantial background information on each product area and microscopy in general, providing an invaluable, informative resource.

In the near future, Olympus will further extend its dedication to customer service with the inclusion of QR codes on all new microscope systems, beginning with the IX3 next generation range of inverted microscopes in November 2012. This novel addition will allow users to access a wealth of information including product guides, frequently-asked-questions and contact details, directly via their smartphones and tablet computers. Such convenience and ease-of-access will provide complete and immediate on-site support to users, long after any print materials may have been removed from site or lost.

Gunnar Schröder, General Manager of the Micro Imaging Solutions Division at Olympus Europa, commented: “Olympus works collaboratively with customers to help them develop the best system to meet their needs. Our commitment as partner for research starts at the very first touch point and implies that we offer tools that allow customers to easily identify exactly those microscope systems particularly relevant for their application within our complete portfolio.”

Further Information
Access to this exclusive content is for Technology Networks Premium members only.

Join Technology Networks Premium for free access to:

  • Exclusive articles
  • Presentations from international conferences
  • Over 2,800+ scientific posters on ePosters
  • More than 4,000+ scientific videos on LabTube
  • 35 community eNewsletters

Sign In

Forgotten your details? Click Here
If you are not a member you can join here

*Please note: By logging into you agree to accept the use of cookies. To find out more about the cookies we use and how to delete them, see our privacy policy.

Related Content

Olympus America Inc. and Caris Diagnostics Partner to Unveil New Pathology Reporting Tool
Olympus EndoWorks is a robust, web-based information management solution that spans all stages of GI and pulmonary patient care.
Monday, December 19, 2011
Scientific News
New Gene Map Reveals Cancer’s Achilles’ Heel
Team of researchers switches off almost 18,000 genes
Mathematical Model Helps Show How Zebrafish Get Their Stripes
The iconic yellow and blue stripes of zebrafish form dynamically as young fish develop and grow. A mathematical model developed by Brown University researchers helps to show how pigment cells interact to form the pattern.
Editing of LIMS Data Made Faster and More Efficient in Matrix Gemini
The latest version of the Matrix Gemini LIMS (Laboratory Information Management System) from Autoscribe Informatics now provides faster and more efficient editing of LIMS data by eliminating the need for a second editing screen.
Closing the Loop on an HIV Escape Mechanism
Research team finds that protein motions regulate virus infectivity.
World’s First Therapeutic Venom Database
Open-source library describes nearly 43,000 effects on the human body.
Mathematical Model Forecasts the Path of Breast Cancer
Chances of survival depend on which organs breast cancer tumors colonize first.
The Secret Behind the Power of Bacterial Sex
Migration between different communities of bacteria is the key to the type of gene transfer that can lead to the spread of traits such as antibiotic resistance, according to researchers at Oxford University.
Biomedical Imaging at One-Thousandth the Cost
Mathematical modeling enables $100 depth sensor to approximate the measurements of a $100,000 piece of lab equipment.
University of Glasgow Researchers Make An Impact in 60 Seconds
Early-career researchers were invited to submit an engaging, dynamic and compelling 60 second video illuminating an aspect of their research.
On Top of the Flu
Chance for advance warning in search-based tracking method.
Scroll Up
Scroll Down

Skyscraper Banner
Go to LabTube
Go to eposters
Access to the latest scientific news
Exclusive articles
Upload and share your posters on ePosters
Latest presentations and webinars
View a library of 1,800+ scientific and medical posters
2,800+ scientific and medical posters
A library of 2,500+ scientific videos on LabTube
4,000+ scientific videos