Corporate Banner
Satellite Banner
Informatics
Scientific Community
 
Become a Member | Sign in
Home>News>This Article
  News
Return

Veeva Systems Acquires AdvantageMS

Published: Wednesday, June 26, 2013
Last Updated: Wednesday, June 26, 2013
Bookmark and Share
Acquisition enhances Veeva Network – a complete, cloud-based customer master solution.

Following Veeva Systems’ recent unveiling of Veeva Network, the life sciences industry’s first cloud-based customer master solution, the company has acquired national healthcare data provider, AdvantageMS. The acquisition adds a database of more than seven million active healthcare providers (HCPs), healthcare organizations (HCOs) and affiliations across the United States to Veeva Network. This acquired data, combined with Veeva’s advanced cloud software and data stewardship services, provides life sciences companies with an accurate, up-to-date view of their customers in one solution.

Historically, life sciences organizations have struggled to stitch together sets of non-standardized data from a myriad of sources. Generating a single source of the truth about customers that’s accurate, kept up-to-date and accessible to users has proven to be expensive, time consuming and yet still elusive for most. With Veeva’s acquisition of AdvantageMS, Veeva Network will provide pharmaceutical companies with accurate information on their customers without the complicated patchwork of systems, data and staff. Additionally, Veeva Network is integrated with Veeva CRM, so data is fully accessible to sales and marketing users for improved efficiency.

“AdvantageMS is an organization of great people and their data is one of the most reliable sources of U.S. healthcare data, trusted by life sciences organizations of all sizes for over a decade,” said Peter Gassner, president and CEO of Veeva Systems. “We are thrilled to have AdvantageMS join the Veeva team.”

AdvantageMS also provides Veeva Network with data compliance services and one of the most detailed HCP email lists available, with over 500,000 verified records. The database is 100% permission-based and contains workplace email addresses, including hard-to-find group practice and hospital-based emails. As a result, life sciences companies will be able to reliably extend their digital outreach programs.

“Like AdvantageMS, Veeva is dedicated to customer success. By combining our data and services with the Veeva Network application we will deliver exceptional value to our joint customers,” explained Richard Johnston, CEO of AdvantageMS.

AdvantageMS customers will continue to receive existing data services, while joint Veeva and AdvantageMS customers will be able to benefit from the strategic acquisition through Veeva Network – planned for general availability throughout the United States and China in late 2013, with other markets to follow.


Further Information
Access to this exclusive content is for Technology Networks Premium members only.

Join Technology Networks Premium for free access to:

  • Exclusive articles
  • Presentations from international conferences
  • Over 2,400+ scientific posters on ePosters
  • More than 3,700+ scientific videos on LabTube
  • 35 community eNewsletters


Sign In



Forgotten your details? Click Here
If you are not a member you can join here

*Please note: By logging into TechnologyNetworks.com you agree to accept the use of cookies. To find out more about the cookies we use and how to delete them, see our privacy policy.


Scientific News
Sorting Through Cellular Statistics
Aaron Dinner, professor in chemistry, and his graduate student Herman Gudjonson are trying to read the manual of life, DNA, as part of the Dinner group’s research into bioinformatics—the application of statistics to biological research.
Paving the way to Better Ovarian Cancer Diagnosis
Aïcha BenTaieb will present her invention for automated identification of ovarian cancer’s many subtypes at an international conference this fall.
New Tool Uses 'Drug Spillover' to Match Cancer Patients with Treatments
Researchers have developed a new tool that improves the ability to match drugs to disease: the Kinase Addiction Ranker (KAR) predicts what genetics are truly driving the cancer in any population of cells and chooses the best "kinase inhibitor" to silence these dangerous genetic causes of disease.
Computer Model Could Explain how Simple Molecules Took First Step Toward Life
Two Brookhaven researchers developed theoretical model to explain the origins of self-replicating molecules.
The Mystery of the Instant Noodle Chromosomes
Researchers from the Lomonosov Moscow State University evaluated the benefits of placing the DNA on the principle of spaghetti.
Web App Helps Researchers Explore Cancer Genetics
Brown University computer scientists have developed a new interactive tool to help researchers and clinicians explore the genetic underpinnings of cancer.
An Innovative Algorithm to Decipher How Drugs Work Inside the Body
Researchers at Columbia University Medical Center (CUMC) have developed a computer algorithm that is helping scientists see how drugs produce pharmacological effects inside the body.
How do Networks Shape the Spread of Disease and Gossip?
A team of mathematicians from Oxford University, University of North Carolina at Chapel Hill, and Rutgers University used a set of mathematical rules to encode how a contagion spreads, and then studied the outcomes of these rules.
AncestryDNA and Calico to Research the Genetics of Human Lifespan
Collaboration will analyze family history and genetics to facilitate development of cutting-edge therapeutics.
Informatics Tool Helps Scientists Prioritize Protein Modification Research
Researchers have developed a new informatics technology that analyzes existing data repositories of protein modifications and 3D protein structures to help scientists identify and target research on "hotspots" most likely to be important for biological function.
Scroll Up
Scroll Down
SELECTBIO

Skyscraper Banner
Go to LabTube
Go to eposters
 
Access to the latest scientific news
Exclusive articles
Upload and share your posters on ePosters
Latest presentations and webinars
View a library of 1,800+ scientific and medical posters
2,400+ scientific and medical posters
A library of 2,500+ scientific videos on LabTube
3,700+ scientific videos
Close
Premium CrownJOIN TECHNOLOGY NETWORKS PREMIUM FREE!