Published: Monday, April 16, 2012 Last Updated: Monday, April 16, 2012
The interesting thing about the rise of the Internet as a forum for disseminating information about a company and its products is that–despite the broad and immediate reach–it is all too easy to get lost in the shuffle online and disappear to the bottom of the ether. Keeping on the top of the list requires continued visibility, making it important to participate in face-to-face events such as conference and tradeshows.
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