The Diagnostics Marketing Association(DxMA) presents these awards annually to "honor the best of the best in diagnostics advertising, marketing and promotional programming."
- Alfa Wassermann Technologies, a Brandwidth Solutions client since 2011, received first and second place awards for print advertising under $100 million. Brandwidth Solutions created two ads to reach a target audience of distributors selling AWDT's ACE Axcel™ clinical chemistry system.
- Bruker Daltonics, a new Brandwidth Solutions client in 2013, received the first place award for Online-Social Media. Brandwidth Solutions produces Bruker's blog, www.brukeronspec.com, and maintains its social media presence from Facebook to Twitter to LinkedIn for the leading maker of mass spectrometry solutions.
- Bruker Daltonics also received a first place award for "Best Work that Never Left the Shop," a category that describes creative work that was not used at the time of submission. Brandwidth Solutions won for a direct mail promotion that was part of its overall marketing campaign to announce the FDA's 510(k) clearance of Bruker's MALDI Biotyper CA System.
"These awards are a wonderful recognition of the mix of creativity, industry knowledge, hard work and client focus that goes into developing the innovative marketing solutions that help drive our clients' sales," said Debra Harrsch, founder and chief executive officer of Brandwidth Solutions.
"This the third year that we have won a DxMA Creative Communications Award with Brandwidth Solutions. We have enjoyed working with them and find that their industry knowledge streamlines and optimizes the creative process," said Lauren DiPrima, Director of Marketing, Alfa Wassermann Diagnostic Technologies.
This is the third consecutive year that Brandwidth Solutions has received DxMA Creative Communications Awards on behalf of work performed for clients.