Strategic Pharmaceutical Sales Forecasting Seminar
30 May 2013 - 31 May 2013 - Philadelphia, PA, USA
Can you think of a major decision that a pharmaceutical company takes that is not dependent on one or more forecasts? It’s hard. And that is why effective forecasting is key to effective decision making for pharma companies. Yet most pharma forecasts break many if not most of the scientifically proven principles of good forecasting. This is because the science of forecasting is a “secret science”. Practitioners do not know or act on proven principles. This seminar aims to address this gap.