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  Events - February 2013


3rd Patient Adherence and Advocacy Summit

25 Feb 2013 - 26 Feb 2013 - PA, USA



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The 2nd Patience Adherence Summit was a huge success with overwhelmingly positive feedback and comments from the audience evals. Our vision for the 3rd Patience Adherence and Advocacy Summit is to incorporate more of a patient-centric, patient-empowered focus as well as patient advocacy. The event will be very engaging and participant-oriented. Real-world scenarios and case studies will be featured and the audience will be fully engaged in learning and discovering innovative ideas on how to address and aid in the remedy of this devestaing industry-wide problem.

KEY LEARNING OBJECTIVES

Gain insightful new ideas to help Pharma understand why working with advocacy organizations not only makes good business sense, but how a patient can benefit from this collaboration as well

Understand how significant mobile technologies and digital platforms play in the rising adherence rates and how to incorporate these tools into your marketing plans

Leverage opportunities to work with government and non-profit agencies to better facilitate patient access to treatment

Recognize that extrinsic motivators are only short-lived and intrinsic motivators must be targeted for long-term behavior change

Determine the pharma-specific perceptions and rules that impact how industry works with advocacy groups

Incorporate your adherence messages with push and pull marketing



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