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Swift Analytical Presenting at GAMBICA Annual Conference

Published: Thursday, January 16, 2014
Last Updated: Thursday, January 16, 2014
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The theme for this year’s conference will be ‘Marketing in the Laboratory Supply Industry… Where will it go in the next few years?’

Swift Analytical will be presenting at the upcoming GAMBICA Laboratory Technology annual conference. The conference will be held at the prestigious Brownsover Hall Hotel, Rugby on 21st January 2014. 

GAMBICA conference organizer Tim Collins commented ‘In the 21st century, with access to an unprecedented amount of online information, it is clear that companies need to adopt an informed and balanced mix of traditional as well as online marketing in order to stand out from their competitors and influence the decision making process of their target customers. This conference aims to provide a comprehensive overview with practical examples of how laboratory equipment suppliers can maximize the impact of their marketing strategy for lead and revenue generation’.

Swift’s lecture is entitled ‘Digital marketing in 2014: where have you been, where are you now and where are you going?’. John Borthwick, Digital Marketing expert for Swift Analytical, will present insightful data from website health checks for V-Kit, Priorclave and Purite who have kindly accepted to be ‘guinea pigs’ to demonstrate the importance of a powerful online and integrated digital strategy. Swift Analytical will also participate as panel members in the afternoon session which will focus on ‘Marketing – will it replace all other sales forms?’ providing their expert knowledge on search marketing and the benefit of leveraging Google to gain more leads.

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