Corporate Banner
Satellite Banner
ADME Tox
Scientific Community
 
Become a Member | Sign in
Home>News>This Article
  News
Return

New Olympus Life Science Microscopy Website and QR Code System Offers Intuitive, Application-Focused Navigation

Published: Thursday, November 15, 2012
Last Updated: Thursday, November 15, 2012
Bookmark and Share
Interactive media for targeted and fast information access.

As part of its promise to provide world-class service, Olympus has enhanced its website to guarantee comprehensive, accessible and tailored support for all customers. Based on extensive market research and customer feedback, Olympus completely redesigned its website for life science microscopy. It now offers customers an interactive resource, enabling them to navigate in an application-focused manner towards the products and services that are best suited for their individual requirements. Along with the user-focused website, Olympus is currently initiating the inclusion of QR codes on new products. This user-orientated idea will enable customers to rapidly access product resources on-site and with ease, direct to their mobile smartphones or tablet computers.

Recent market research carried out by Olympus has identified that service quality is one of the most important things to microscopy customers. Furthermore, the respondents particularly valued Olympus’ dedication to competent pre- and post-sale consultation; supportive and insightful training programmes and individual/tailor-made solutions. Building on this exceptional level of service, Olympus has redesigned its website to provide users with a new application-orientated interface into its portfolio of modular life science microscope systems. This allows customers to quickly and reliably identify the optimal combination of Olympus products and services to meet the needs of their application.

As part of the new website design, Olympus provides tailored product searching. This can be easily achieved via the ‘System Selector’, an application-driven access point for the discovery of complete microscopy solutions, or via the ‘Components Selector’ for custom navigation through the full range of microscopy components and accessories available. The latter also highlights alternate product options and offers explanations based on application requirements, thereby enabling users to make well-informed decisions. Furthermore, the new website also features an online ‘Media Centre’, containing substantial background information on each product area and microscopy in general, providing an invaluable, informative resource.

In the near future, Olympus will further extend its dedication to customer service with the inclusion of QR codes on all new microscope systems, beginning with the IX3 next generation range of inverted microscopes in November 2012. This novel addition will allow users to access a wealth of information including product guides, frequently-asked-questions and contact details, directly via their smartphones and tablet computers. Such convenience and ease-of-access will provide complete and immediate on-site support to users, long after any print materials may have been removed from site or lost.

Gunnar Schröder, General Manager of the Micro Imaging Solutions Division at Olympus Europa, commented: “Olympus works collaboratively with customers to help them develop the best system to meet their needs. Our commitment as partner for research starts at the very first touch point and implies that we offer tools that allow customers to easily identify exactly those microscope systems particularly relevant for their application within our complete portfolio.”


Further Information

Join For Free

Access to this exclusive content is for Technology Networks Premium members only.

Join Technology Networks Premium for free access to:

  • Exclusive articles
  • Presentations from international conferences
  • Over 3,300+ scientific posters on ePosters
  • More than 4,900+ scientific videos on LabTube
  • 35 community eNewsletters


Sign In



Forgotten your details? Click Here
If you are not a member you can join here

*Please note: By logging into TechnologyNetworks.com you agree to accept the use of cookies. To find out more about the cookies we use and how to delete them, see our privacy policy.


Scientific News
Targeting Autoimmunity
Researchers have developed a strategy to treat a rare autoimmune disease which could lead to treatments of other autoimmune diseases.
Colon Cancer Blocked in Mice
Case Western Reserve University Researchers block common type of colon cancer tumour in mice, laying groundwork for human clinical trial.
Protein Nanocages Could Improve Drug Design and Delivery
HHMI scientists have designed and built 10 large protein icosahedra that are similar to viral capsids that carry viral DNA.
Development in Preventing Macular Degeneration
Following macular degeneration insight, promising drugs to prevent vision loss have been identified.
Improving Tumour Therapy with Nanoparticles
UHN nanoparticle called PEARLs is a promising utilisation of photo-thermal therapy for cancer treatment.
New Antidepressant Treatment Discovered
Scientists have demonstrated how gene therapy could lead to new treatments for depression.
Cellular Origin of Skin Cancer Identified
Scientists have identified ‘cell of origin’ in the most common form of skin cancer, and followed the process that leads to tumour growth.
Enhancing Drug Safety with a Web-Based Data Tool
Online and open-access tool allows anyone to find, combine and analyse FDA drug information.
Genetic Missing Link Could Explain Mystery of Heritability
Mother’s diet during pregnancy can permanently affect offspring attributes through process that could be strongly influenced by genetic variation in an unexpected part of the genome.
Does the Transport of Next-Gen Vaccines Lie with E.coli?
Study shows harmless E.coli capsule could aid next-gen vaccine delivery and efficiency.
SELECTBIO

SELECTBIO Market Reports
Go to LabTube
Go to eposters
 
Access to the latest scientific news
Exclusive articles
Upload and share your posters on ePosters
Latest presentations and webinars
View a library of 1,800+ scientific and medical posters
3,300+ scientific and medical posters
A library of 2,500+ scientific videos on LabTube
4,900+ scientific videos
Close
Premium CrownJOIN TECHNOLOGY NETWORKS PREMIUM FOR FREE!