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  Events - April 2013

2nd Digital Marketing for Medical Devices West

29 Apr 2013 - 01 May 2013 - San Diego, CA, USA

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Digital marketing has opened the door to opportunities never before believed possible. Based on the success of ExL’s inaugural 2012 west conference and the previous two Minneapolis conferences, we aim to further expand the industry’s leading device-specific digital marketing conference. 

Being the industry’s ONLY conference of its kind, this will allow you to dive into the many issues and emerging opportunities for digital marketing facing medical device professionals today. Participants have an opportunity to network, share ideas and explore digital marketing success stores and innovations. From mobile to social, you will learn cutting-edge trends and ideas as well as novel strategies needed for practical application.

Join 150+ experienced medical device-marketing executives in late April 2013 to share ideas and explore digital marketing success stores and innovations. From mobile to social, you will learn cutting-edge trends and ideas as well as novel strategies needed for practical application.

Key Program Sessions Include:

Leveraging global market access using digital technology

Branded content: Make it good, or don’t make it at all

Creating a comprehensive digital marketing strategy to fit the needs of your product

How to navigate social media in a regulated environment

Mobile marketing: Best practices for cracking today’s most intimate channel

Effectively combining multiple marketing strategies in a digital format

Transforming the customer experience through interactive media

Creating a interconnected multi-channel digital marketing campaign to aid sales force efforts

Advanced search marketing: Can local, social, SEM and SEO all work together?

Expanding customer website traffic through leveraging novel mobile marketing strategies

Enhancing strategy through novel cloud and customer-facing technologies

Influencing discussion: The role of patient social networks in device marketing 

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