Evaluation of 2012 Bowel Cancer Awareness and Early Diagnosis Campaign at a District General Hospital
Be Clear on Cancer is a Department of Health campaign which aims to improve early diagnosis of cancer by raising the public’s awareness of the symptoms of cancer and encouraging people to see their doctor earlier.
The Be Clear on Cancer campaign is the first national Government campaign to raise
awareness of the early signs and symptoms of bowel cancer.
Advertisements featured on national TV, radio and press; there were also online activity and advertising on local buses and public events across the country. The campaign encouraged people who have blood in their poo or loose poo for more than 3 weeks to see their doctor.
