4th KOL Relationship Summit
31 Jul 2013 - 01 Aug 2013 - Philadelphia, PA, USA
Key Opinion Leaders (KOLs) possess a unique credibility, as their validity often stems from years of industry experience and medical affiliations. Relationship management is an essential part to a successful KOL program and helps foster a culture of transparent engagement and collaboration. As the healthcare landscape changes due to Healthcare Reform and the Sunshine Act, it is important for pharmaceutical, biotechnology, and medical device companies to know how their relationships with KOLs can be affected and what they must to do to maintain a valuable and engaging relationship.