Mobile Engagement of Healthcare Professionals Conference
02 May 2013 - 03 May 2013 - Chicago, IL, USA
companies become immersed in the mobile space, marketing executives encounter
technological, regulatory and strategic challenges. Truly understanding the
physician perspective is the foundation for successful mobile engagement.
Specifically, life science companies must realize how healthcare professionals
are utilizing mobile devices and applications and what content is valuable for
their day-to-day work life and responsibilities.