BioTek Instruments, Inc. has announced the opening of their newest subsidiary, BioTek France SAS as of 1 January 2012. The new office is located at 50, Avenue d'Alsace, Colmar, France.
Dirk Frese, European Managing Director and President of BioTek France, noted, "This office is a clear signal to our growing customer base, within France and throughout Europe, that BioTek is growing faster than the market. We are reinforcing our local presence by increasing our investment, when many other companies are driving cost saving strategies."
The BioTek France team includes:
• Dr. Dirk Frese - President
• Philippe Vivier - National Sales Manager
• Damien Brechet - Sales Representative
• Lionel Capelle - Sales Representative
BioTek's European Application's team will continue to support BioTek France through onsite technical presentations and a growing range of application notes.
In addition, BioTek France SAS recently announced a partnership whereby Serlabo Technologies will provide service, maintenance and qualification on BioTek's instrumentation.
Serlabo's field service team is already trained and certified by BioTek Germany's European Coordination Center, and will provide direct on-site service throughout France immediately.