WITec GmbH announces its further expansion into the Asian-Pacific markets with the opening of a new office in Singapore. In this step, WITec advances its strategy of being closer to the market and strengthening its position in the Asian-Pacific region.
The decision to launch the new operations in Singapore will accelerate WITec’s growth and reflects the philosophy of better serving the worldwide customer base. Located in the “German Centre Singapore”, the new office will provide support to the numerous sales and service activities of the regional distributors.
Under the leadership of Matthias Kress, WITec Director Sales Asia, the new Singapore office aims to further establish WITec high-resolution microscope systems in the scientific community of the region, the company says.
“As the Asian-Pacific scientific market offers huge potential for our microscope systems and already shows one of the biggest growth rates, the timing to establish our own regional headquarters is ideal” says new Managing Director Matthias Kress.
“The decision to launch the operations in Singapore is a reflection of an increased commitment to the Asian-Pacific market in general” Kress continues. As for the reasons why Singapore was chosen by WITec, Kress comments: “As a regional hub for Asia, Singapore is the perfect choice for the location.”
“We experience a continued strong customer demand and interest in such microscope systems in this region", says Kress. “The new office can now provide extensive customer support for unparalleled customer satisfaction.”