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Reinnervate Enhances Commercial and Product Development Teams with Key Senior Appointments

Published: Wednesday, April 06, 2011
Last Updated: Wednesday, April 06, 2011
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Appointments of Richard Rowling as commercial director and Barry Lynch as marketing manager to lead the sales and marketing operations supporting alvetex®.

Reinnervate, has announced the appointments of Richard Rowling as Commercial Director and Barry Lynch as Marketing Manager to lead the sales and marketing operations supporting alvetex®, the Company’s breakthrough 3D cell culture technology. Dr Györgyi Talas also joins reinnervate as Product Development Manager.

The three new appointments represent an important milestone for reinnervate as it continues to expand its commercial and product development teams following the initial launch of alvetex® in a 12-well plate format late last year and in preparation for further product launches scheduled throughout 2011.

As Commercial Director, Richard Rowling will have overall responsibility for the sales and marketing strategy and brings to the position over 20 years of experience marketing life science products globally.

Since 2007, Richard worked as Sales and Marketing Director for Lab 901 Ltd where he was responsible for the commercialization of its new automated electrophoresis platform and for the development of a full marketing and sales plan for the company’s RNA and protein research products. Prior to Lab 901, Richard was the Director, European Marketing & Telesales at Invitrogen Ltd, a leading global life science supplier.

Barry Lynch’s career includes over 12 years of international sales and marketing experience. Most recently he worked as the International Business Manager at Oxford Immunotec Ltd where he led strategic and tactical market development activities including establishing a highly trained and effective network of distributors for the company’s tuberculosis infection diagnostic. Prior to that Barry spent over ten years in regional marketing and product management roles at Invitrogen and latterly Applied Biosystems (both now part of Life Technologies).

Dr Györgyi Talas joins reinnervate from Angel Biotechnology Plc where she was responsible for all process and product development activities in the area of cell culture and successfully facilitated their transition to GMP. She has over 20 years’ academic and industrial experience within the fields of tissue engineering and cell therapy. Györgyi also spent eight years as Senior Scientist and Project Leader at Intercytex Plc developing cell therapy products for woundcare and aesthetic medicine markets prior to the company’s sale in 2009.

Ashley Cooper, reinnervate’s CEO, said: “We are very pleased to have attracted commercial and product development professionals with the quality and experience of Richard, Barry and Györgyi. Reinnervate is entering a very exciting period following the launch of our first alvetex® product late last year. We had a tremendous reception to this launch and there appears to be great demand for alvetex® as researchers are increasingly moving towards 3D cell culture. With these excellent new appointments and a pipeline of innovative alvetex® products in development, reinnervate will now drive forward its commercial and product development strategies.”

Richard Rowling said, “Reinnervate has developed a truly unique technology in alvetex®, which has the potential to revolutionise 3D cell culture and provide better in vitro testing models. I am excited to be joining reinnervate at this crucial stage in its development and applying my experience to support its commercial ambitions.”


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