Today's global consumers now demand food and drinks that are low in salt and calories, meaning both sugar and fats, have added fibre, are sustainably sourced and above all use natural preservatives.
Food and drinks manufacturers struggle to find local and cost-effective solutions without compromising on taste or quality.
For this reason, Fi Global has announced Leatherhead Food Research as its key content partner for Fi Europe 2013.
Fi Global realizes the importance of bringing its customers free, relevant and up-to-date education sessions with the latest trends and industry information.
Together with Leatherhead, Food ingredients Europe is hosting a range of features at the 2013 edition of the show, including the Ask the Expert Zone, which allows visitors to have one-to-one sessions, to ask questions about the food and beverage industry.
Another initiative organized in collaboration with Leatherhead is the Discovery Tours which will allow visitors to take self-guided tours through the show on topics providing specific solutions for salt and calorie reduction, sustainability, fibre, clean labelling and preservation.
Natasha Berrow, Brand Director, Food ingredients Europe, comments, "We strive to offer our customers as much value as possible so they come away from our shows not only with business leads, but a better understanding of the whole industry and the new trends and innovation on offer. These features not only provide this, but also provide good networking opportunities and easy guidance through the 58,500 m2 of exhibition space. Leatherhead has fantastic expertise in the food and beverage industry and will be a very insightful and welcomed addition to Fi Europe!"
Steve Osborn, Business Innovation Manager at Leatherhead Food Research, said, "We're really excited about our role as content partners for FiE 2013 in Frankfurt, which we recognize as the leading food ingredients exhibition in the world. The discovery tours in particular will be a great way for delegates to maximize the value of their visit to what is a very large show, over 3 halls! We'll apply independent technical expertise and in-depth market knowledge to provide insightful tours, but we know with the truly great range of Food Innovation that are presented at Fi Europe, the challenge will be to keep it to a manageable number!"
Jana Farkasova, Business Development Manager, Nestlé and participant at Fi Europe 2011, notes, "Fi Europe is a very useful tool to exchange information, make contacts, enhance relationships and gain information about the latest trends and innovations."
Fi Europe is proven to be the most successful platform for companies to showcase themselves in this vibrant and ever-growing market.
Over 26,000 attendees will be attending the show, over the 3 days, to unearth new business partners, suppliers and the latest innovations in the marketplace.
Attendees at Fi Europe are looking for solutions to further develop products in their pipeline, reformulate their existing products and pursue cost controlling solutions.