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Loftware Releases Revolutionary Enterprise Labeling Solution

Published: Wednesday, October 09, 2013
Last Updated: Wednesday, October 09, 2013
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Loftware delivers by unleashing next generation innovation.

Loftware, Inc. has announced the general availability of Loftware Spectrum®, a revolutionary new enterprise labeling solution. Loftware Spectrum is the first all-in-one solution designed to address the complex labeling requirements of large organizations via a completely browser-based interface.

Building on Loftware’s unmatched history of innovation, Spectrum is the most robust solution in the industry offering incomparable label design, true enterprise integration, a powerful business rules engine, sophisticated device management, intelligent on demand printing, and high performance native printing in a single software solution.

“We are thrilled to introduce Loftware Spectrum to the market,” stated Robert O’Connor Jr., Loftware’s President and CEO. “Spectrum is the ultimate next generation enterprise labeling solution and it stands alone by delivering functionality and technology that is simply unrivaled. We are confident that Loftware Spectrum will change the face of enterprise labeling.”

Loftware Spectrum extends the power of enterprise labeling across the supply chain with ease by equipping users to benefit from instant, browser-based access to unprecedented capabilities including:

Industry’s First Browser-Based Label Designer: Spectrum offers new levels of collaboration and usability by empowering users to improve customer responsiveness with unlimited access to label design and version control capabilities. World-class WYSIWYG (What You See Is What You Get) design functionality simplifies the design process while label specific business logic provides users with unlimited flexibility. What’s more, Spectrum’s innovative Universal Templates dramatically streamline label maintenance by allowing a single template to output to any printer while leveraging the speed and efficiency of native printer drivers.

Unrivaled Integration to Leading Enterprise Applications: Designed to meet the integration needs of all enterprises, Spectrum provides unsurpassed connectivity to any source of label data via the latest web services technology and touts certified integration to SAP® Applications as well as pre-built integration to Oracle®. At the same time, Spectrum allows infinite flexibility by enabling data to be pulled from any JDBC data source while still maintaining a single source of truth for labeling. All integration connectivity is easily managed within Loftware Spectrum’s user interface.

Limitless Flexibility of Business Rules: Companies can quickly and nimbly adapt to evolving enterprise labeling requirements driven by regulations, customers, and geographies via Spectrum’s unrivaled business rules engine. Spectrum enables powerful business rules to be defined and applied to all integrations and sources of label data without requiring expensive and time-consuming coding in external applications. Users can easily define rules to dynamically select printers and templates, populate label data, and apply conditional formatting to labels based on the incoming stream of data.

Unsurpassed Visibility to Label Printing: Spectrum affords new levels of visibility to both print and job status that can be tailored for each user to share specific status information based on their location or role. Sophisticated capabilities allow subscription to “feeds” that proactively inform users about issues with printers and print jobs. At the same time, robust search and saved search capabilities offer users the ability to pinpoint specific transactions or printers to gain immediate visibility to status information.

Built for Global Deployment: Large and geographically dispersed organizations can dramatically simplify the deployment and maintenance of enterprise labeling by harnessing the power of Spectrum’s browser-based interface. The flexibility of this interface combined with unlimited user licensing empowers administrators to give immediate access to any user involved in the labeling process regardless of where they are located. In addition, Spectrum equips users with full Unicode support while providing for full localization of the user interface. This permits users to select their preferred language of English, French, Spanish, German, Simplified Chinese and Traditional Chinese with more languages forthcoming.

Added Intelligence to On Demand Printing: Companies can significantly reduce manual effort and attain new levels of accuracy by using Spectrum’s unrivaled on demand print capabilities. Spectrum allows users to configure sophisticated business rules and add logic directly to forms which streamlines the on demand print process while markedly reducing labeling errors. The end result is more accuracy and less data entry as the software determines what label templates to use, what printers to print to, and what validation rules to apply.

Print Without Boundaries: The power of native drivers enable Spectrum customers to print labels at the highest volumes to all leading printers while maximizing print speed, optimizing network traffic and leveraging built-in printer capabilities. Additionally, companies can improve operation efficiency and reduce requirements to re-label incoming goods by extending label printing throughout their supply chain. Companies can empower their customers, partners, and suppliers to securely access and print labels to their local print devices all using Spectrum’s browser-based interface.

Architected for Users Enterprise: Spectrum complements its unmatched capabilities with a world-class architecture that is designed for enterprise-class deployments. Its 100% browser-based interface changes the rules when it comes to the flexibility to centrally deploy, manage, and maintain users across a global organization. Support for both Windows and Linux based operating systems enable Spectrum to align with corporate standards while LDAP authentication makes user management simple. At the same time, Spectrum provides disaster recovery and high availability options that companies require to maintain their mission-critical operations.

While Loftware Spectrum is being publicly announced, customers have been in production for over 6 months on limited availability releases of the solution. “The general availability release of Loftware Spectrum represents the culmination of years of customer collaboration, design, development, and testing,” noted Josh Roffman, Loftware’s Vice President of Marketing and Product Management. “It was essential for us to have Spectrum deployed and running successfully in customer environments before we introduced Spectrum to the market. We look forward to sharing our customers’ stories of success.”

Loftware has a rich history of innovation and setting the standard when it comes to enterprise labeling. VDC Research, the leading analyst firm covering the AutoID and Data Capture marketplace, commented on the positioning of Loftware in the industry and the impact of Loftware Spectrum on the market.

“Loftware is uniquely positioned in the barcode labeling software market. Their focus on the enterprise market, industry expertise and go to market approach aligns well with the emergence of labeling as a strategic imperative for large enterprises,” said Mike Liard, Vice President, AutoID & Data Collection for VDC Research. “We think that Loftware Spectrum further strengthens Loftware’s leadership position in enterprise labeling. The innovative technology that makes labeling accessible to users across the supply chain combined with its overall depth of capabilities makes Spectrum a real differentiator for Loftware.”

The public release of Loftware’s revolutionary Enterprise Labeling Solution-Loftware Spectrum® represents the final installment of the Loftware Delivers program. This program profiles Loftware’s commitment to customers in delivering Unparalleled Support, Unmatched Reliability, Unrivaled Services, Unsurpassed Solutions and Unleashed Innovation.


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