Corporate Banner
Satellite Banner
Technology
Networks
Scientific Communities
 
Become a Member | Sign in
Home>News>This Article
  News
Return

Fast Food Companies Still Target Kids with Marketing for Unhealthy Products

Published: Tuesday, November 05, 2013
Last Updated: Tuesday, November 05, 2013
Bookmark and Share
A report by the Yale Rudd Center for Food Policy & Obesity highlights that in 2012 the fast food industry spent $4.6 billion to advertise mostly unhealthy products with children and teens remaining key audiences.

The report highlights a few positive developments, such as healthier sides and beverages in most restaurants’ kids’ meals, but also shows that restaurants still have a long way to go to promote only healthier fast-food options to kids.

“There were some improvements, but they have been small, and the pace too slow,” said Marlene Schwartz, Rudd Center director. “Without more significant changes, we are unlikely to see meaningful reductions in unhealthy fast food consumption by young people.”

The report, “Fast Food FACTS 2013,” is a follow-up to a report released in 2010. Using the same methods, researchers examined 18 of the top fast-food restaurants in the United States and documented changes in the nutritional quality of menu items along with changes in marketing to children and teens on TV, the Internet, social media, and mobile devices. 

Detailed findings of the report will be presented Nov. 5 at the American Public Health Association’s annual meeting in Boston. The report was supported by a grant from the Robert Wood Johnson Foundation.

Key findings include:

Children ages 6 to 11 saw 10% fewer TV ads for fast food, but children and teens continued to see three to five fast food ads on TV every day;

Healthier kids’ meals were advertised by a few restaurants, but they represent only one-quarter of fast-food ads viewed by children;

Less than 1% of kids’ meals combinations at restaurants meet nutrition standards recommended by experts, and just 3% meet the industry’s own Children’s Food and Beverage Advertising Initiative and Kids LiveWell nutrition standards;

Spanish-language advertising to Hispanic preschoolers, a population at high risk for obesity, increased by 16%;

Fast food marketing via social media and mobile devices — media that are popular with teens — grew exponentially.

“Most fast food restaurants stepped up advertising to children and teens,” said Jennifer Harris, the Rudd Center’s director of marketing initiatives and lead author of the report. “Most advertising promotes unhealthy regular menu items and often takes unfair advantage of young people’s vulnerability to marketing, making it even tougher for parents to raise healthy children.”

The authors recommend that restaurants apply nutrition standards to all kids’ meals and automatically provide healthy sides and beverages. They also should stop marketing their least healthy items to children and teens in ways that take advantage of their vulnerabilities, added the researchers.

The full report and tools for consumers and researchers are available online. 


Further Information

Join For Free

Access to this exclusive content is for Technology Networks Premium members only.

Join Technology Networks Premium for free access to:

  • Exclusive articles
  • Presentations from international conferences
  • Over 3,200+ scientific posters on ePosters
  • More Than 4,700+ scientific videos on LabTube
  • 35 community eNewsletters


Sign In



Forgotten your details? Click Here
If you are not a member you can join here

*Please note: By logging into TechnologyNetworks.com you agree to accept the use of cookies. To find out more about the cookies we use and how to delete them, see our privacy policy.


Scientific News
ASMS 2016: Targeting Mass Spectrometry Tools for the Masses
The expanding application range of MS in life sciences, food, energy, and health sciences research was highlighted at this year's ASMS meeting in San Antonio, Texas.
Benchtop Automation Trends
Gain a better understanding of current interest in and future deployment of benchtop automated systems.
Some Women With PCOS May Have Adrenal Disorder
Researchers at NIH have found that a subgroup of women with PCOS, a leading cause of infertility, may produce excess adrenal hormones.
Alzheimer's Genetics Point To New Research Direction
A University of Adelaide analysis of genetic mutations which cause early-onset Alzheimer’s disease suggests a new focus for research into the causes of the disease.
Penn State, TB Alliance, and GSK Partner To Discover New Treatments For TB
A new collaboration between TB Alliance, GSK, and scientists in the Eberly College of Science seeks to find new small molecules that can be used to create antibiotics in the fight against tuberculosis (TB).
Manufactured Stem Cells To Advance Clinical Research
Clinical-grade cell line will enable development of new therapies and accelerate early-stage clinical research.
Faster Detection of Pathogens in the Lungs
Thanks to new molecular-based methods, mycobacterial pathogens that cause pulmonary infections or tuberculosis can now be detected much more quickly.
Contagious Cancers Are Spreading in Shellfish
Direct transmission of cancer among some marine animals may be more common than once thought, suggests a new study published in Nature by researchers at Columbia University Medical Center (CUMC).
Contagious Cancers Are Spreading in Shellfish
Direct transmission of cancer among some marine animals may be more common than once thought, suggests a new study published in Nature by researchers at Columbia University Medical Center (CUMC).
Anthrax Vaccine Protects Monkeys
Vaccination with the anthrax capsule—a naturally occurring component of the bacterium that causes the disease—completely protected monkeys from lethal anthrax infection, according to a recently published study.
Scroll Up
Scroll Down
Skyscraper Banner

Skyscraper Banner
Go to LabTube
Go to eposters
 
Access to the latest scientific news
Exclusive articles
Upload and share your posters on ePosters
Latest presentations and webinars
View a library of 1,800+ scientific and medical posters
3,200+ scientific and medical posters
A library of 2,500+ scientific videos on LabTube
4,700+ scientific videos
Close
Premium CrownJOIN TECHNOLOGY NETWORKS PREMIUM FOR FREE!