Thermo Launches Geneticon

Thermo Fisher Scientific’s GenetiCon is an online resource for those interested in learning more about the convergence of scientific research and pop culture. Launched in the spirit of popular pop culture conferences such as Comic-Con International, GenetiCon will offer insights into the oftentimes incredible—and often scientifically implausible—powers of super heroes.  

Beginning the first week of July and lasting throughout the month, GenetiCon will offer site visitors the opportunity to learn about scientific research that helps to explain the phenomena behind super-heroic powers. Articles include "How cloning can give you incredible bulk," "Can next-generation sequencing be used to find the lost city of Atlantis?" and  "How two proteins became Super Friends.” Site visitors will also have the opportunity to send personalized superhero-themed e-cards to friends and colleagues. Exclusive GenetiCon-inspired T-shirts are also available on the site with a qualifying purchase. Thermo Fisher customers can also take advantage of a special promotion code for a discount on future purchases.