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Unica Named as Finalist for the 2006 Mass Technology Leadership Awards
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Unica® Corporation has announced that it has been named as a finalist for the Mass Technology Leadership Council's 2006 Mass Technology Leadership Awards.
Unica and other finalists were named at an event held at the British Consulate on June 28.
The only awards program to recognize outstanding achievement in both the development and implementation of information technology, the Mass Technology Leadership Awards honor Massachusetts companies and individuals who best exemplify leadership and excellence in business and technology.
The awards program builds on the traditions of the Massachusetts Software Council and the New England Business and Technology Association (NEBATA), the two organizations that merged last year to form the Massachusetts Technology Leadership Council.
Unica is a global provider of Enterprise Marketing Management (EMM) software that focuses exclusively on the needs of marketing organizations.
Unica's Affinium software addresses the principal functions of EMM including marketing and customer analytics, demand generation, and marketing resource management.
Affinium provides a complete platform to transform the entire marketing process including planning, budgeting, project management, execution and measurement for brand, relationship and internet marketing.
Over 400 companies worldwide rely on Unica's solutions to manage the complexities and processes of marketing and facilitate the operations of a customer-centric business.
"We are honored to be included among other prestigious companies as finalists for the Mass Technology Leadership Award," said Yuchun Lee, founder and CEO of Unica.
"Unica was founded on the principle of business-value driven innovation and has since become in our view the only company to offer an end-to-end enterprise marketing solution."
"We plan to continue developing technology that drives customer success and return on investment."
"Being nominated for an award from the Mass Technology Leadership Council further spurs our entrepreneurial spirit."
"The Mass Technology Leadership Council is committed to fostering entrepreneurship and promoting the success of companies that develop and deploy technology across industry sectors. These awards are an important part of this effort," said Joyce Plotkin, president of the Mass Technology Leadership Council.
"The finalists for this year's honors represent the spirit of innovation, the history of accomplishment and the future promise that define the Massachusetts technology community."
Winners of the awards will be announced on October 11, at an Awards Banquet to be held at the Boston Marriott Copley Place Hotel on Wednesday, October 11.
The Banquet will also feature a keynote address by Bruce Chizen, CEO of Adobe.
