Bringing Customers a New Web Experience - Alfa Aesar Launches Redesigned Website
Product News Jan 29, 2015
The clearly arranged product and resource finder is oriented to meet the demands of the customer. This includes simplified main menu links to the most useful pages. Thanks to the simplified navigation, visitors to the site can quickly get an overview of the entire Alfa Aesar product range.
The most exciting development is the enriched content, which includes detailed information on 600 product areas from boronic acids and heterogeneous catalysts to genomics and atomic absorption standards.
Aaron Venables, Head of Global Marketing commented “The vast majority of our customers use our website as their primary source of information, so it is incredibly important that this new site is all about the user’s experience. Our customers have told us they want better searching and navigation tools to be able to find what they are looking for, and enhanced product content to give them the information they need to make a purchasing decision. That is what we aim to deliver with the new alfa.com”.
He added “The work doesn’t stop here. Throughout the year we will introduce more and more technical and educational content, through media such as video, apps and additional downloadable materials, available through both the web and social media platforms.”