Phenomenex Introduces “Kinetex Experience”
Product News Apr 30, 2012
Phenomenex Inc. has introduced the “Kinetex Experience” - an online center for the many tools available to users of the company’s flagship core-shell HPLC/UHPLC columns and those interested in learning about core-shell technology.
Designed for users at all levels in all applications, the site includes technical and application information, the latest Kinetex calculator for easy method transfers, column selection tools, FAQs and online technical support.
The Kinetex Experience can be reached directly at www.phenomenex.com/kinetex.
Phenomenex has also created a new “Core Club,” where chromatographers can access videos, view testimonials from other users, sign up for special promotions and link to related social media tools.
“We have a wide variety of information, tools and resources available on our Kinetex technology, and now we can offer centralized access for the chromatographic community along with ‘perks’ for our customers,” explains Kari Carlson Kelly, brand manager for Phenomenex.
Kelly continued, “The Kinetex Experience makes it fun and easy to find information, get answers and learn what other users are saying about our award-winning core-shell technology.”
Kinetex core-shell technology meets researchers’ need to improve results and increase productivity without large capital expenditures.
The growing product line currently includes six phases with columns in 2.6- and 1.7-micron particle sizes.