Honeywell Company City Technology has unveiled its new brand identity this month with a global advertising campaign across Europe, the US and Asia Pacific and a key trade show in China.

City Technology is an expert in the design and manufacture of innovative and reliable gas sensors for use in personal and fixed life safety systems.

The new logo is designed to reflect City’s global position in the industry whilst highlighting the central role the business plays in gas detection R&D across its 35 plus years in the field.

Commenting on the strapline, City Technology Marketing Leader John Warburton, said: “Engineering Safety combines two of City Technology’s core strengths. Whilst ‘Engineering’ draws upon City’s heritage and market reputation as a company known for pioneering gas sensing technology; ‘Safety’ refers to the fact that every day 50 million people rely upon City Technology sensors to protect them. The brand reflects a level of trust that is so critical given the role our sensors play in protecting lives.”

City has always valued reliability and quality in the manufacture of its sensors and these two qualities were highlighted as hallmarks of City’s reputation amongst key customers and stakeholders involved in the brand research and insights process.

Warburton added, “City may have modernized its image, but what it stands for remains the same. As the leading provider of life saving gas sensing solutions, City Technology is - and always will be - committed to improving the quality of gas detection through innovative technology.”

The launch precedes key product developments for City including long life oxygen sensors for safety and emissions, a new high performance ammonia sensor, and innovative new sensing technologies.