InVitria Taps Industry Expert to Launch Cell Culture Supplements Product Line

InVitria announced the expansion of its sales and marketing team with the addition of Shawn Smith as Vice President, Sales & Marketing. InVitria has introduced a line of animal component free and defined cell culture media supplements that deliver improved performance for customers in regenerative medicine, bioproduction, life science research and diagnostics.

Shawn joined InVitria to focus on expanding the reach in currently served markets, as well as to develop a presence in promising new market segments. Shawn comes to InVitria with over 20 years of experience in cell culture and industrial bioproduction business. He held previous posts at Life Technologies’ Invitrogen/GIBCO cell culture media and supplements business unit, where he was Business Segment Director for Industrial BioProduction. In addition, Shawn was Global Market Director for Kerry Biosciences (Sheffield) and Global Sales Director at Thermo Fisher - HyClone.

“Shawn’s proven track record and cell culture expertise are a true asset to any team he’s been a part of and we are excited that he has joined the InVitria team,” said Scott Deeter, CEO/President of InVitria. “2011 will be an exciting year and we look forward to continued growth with Shawn’s leadership.”

“Leading sales and marketing of an exciting, progressive organization with the innovative product line developed by InVitria is truly energizing. I look forward to advancing the commercialization of these products. I believe the InVitria technology is genuinely a breakthrough for our industry that will achieve what many of us have dreamed about: a high performance, completely animal component free and well defined cell culture system.”

Shawn will share his perspective regarding the latest industry trends in an upcoming webinar on January 27th, 2011, titled Enabling Success in the Biologics World: Latest Trends in Cell Culture Science. Shawn will discuss recent developments in new biologic drug approvals, biosimilars, cell-based vaccines, stem cells and regenerative medicine, and how InVitria products contribute to customers working in these areas.