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MelApp for iPhone Application Receives Record Downloads

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Named one of the "Top 10 Apps That Could Save Your Life" in the Jan. 22, 2012 issue of Parade Magazine, Health Discovery Corporation, the molecular diagnostics company that launched MelApp in July 2011, the first SVM-based image analysis iPhone app for melanoma risk assessment, is pleased to announce it has received a record number of downloads in the days following the article. The national exposure resulted in an increase of more than 3,100 percent in daily downloads since the article was issued.

"We are beyond excited about the recognition MelApp received in Parade Magazine and the success that we have seen as a result of the coverage," said Stephen D. Barnhill, M.D., chairman and CEO of Health Discovery Corporation. "It's always great to be recognized for MelApp by industry peers, but to be included in such a powerful article in a highly-reputable national publication such as Parade is quite an honor."

Launched in July 2011, MelApp uses highly sophisticated patent protected mathematical algorithms and image based pattern recognition technology to analyze an uploaded image. Using the camera feature of their iPhone, iPad or iPod Touch, MelApp users can capture an image of their mole or freckle to be analyzed; use the app's zoom and/or tracing functionality to accurately identify the outline of their mole; then upload it to MelApp's system for assessment. The app was validated using an image database licensed from Johns Hopkins University Medical Center and can deliver a risk analysis of user's photographed skin lesions within seconds. In addition, MelApp can use the iPhone GPS to refer users to physicians specializing in the diagnosis and treatment of melanoma for proper medical follow-up.