Andy Shovel profile page

Andy Shovel is a pioneering British entrepreneur at the forefront of the food industry's transformation. Co-founder of THIS, a trailblazing company specializing in hyper-realistic plant-based meat alternatives, Shovel has made significant strides in reshaping the future of food. With an illustrious background that includes establishing Chosen Bun, a successful burger business, Shovel's journey towards revolutionizing the food landscape began with a pivotal realization of the challenges associated with conventional meat production and consumption. In 2016, he and his partner divested from Chosen Bun, paving the way for their groundbreaking venture, THIS, in 2019. Shovel's visionary approach in collaborating with leading scientists and flavor experts underscores THIS' commitment to delivering products that mirror the taste, texture, and appearance of traditional meat, without the environmental and ethical drawbacks. His dedication to innovation has propelled THIS into the mainstream, with products like This Isn't Bacon becoming a household name and garnering widespread acclaim in UK supermarkets as well as Caffé Nero, Honest Burger and Prezzo.