Accelerate Antibody Pair-Based Immunoassay Success
How To Guide
Published: October 22, 2025
Credit: Cell Signaling Technology
As biopharma R&D spending continues to climb, assay reproducibility and data reliability are under intense scrutiny. Pair-based immunoassays are vital to drug discovery workflows, yet many researchers face setbacks due to subpar antibody quality, lot variability and time-consuming validation. With timelines tightening and budgets constrained, the need for dependable, high-performing assay components is more pressing than ever.
This guide highlights practical strategies to streamline immunoassay development, reduce risk and improve reproducibility from the start.
Download this guide to explore:
- Ways to reduce time and variability in assay development
- Techniques to improve lot-to-lot consistency and sensitivity
- Guidance on antibody selection, conjugation and platform compatibility
How to: Save Time, Reduce Variability, and Optimize Assay Performance
De-Risk and Streamline Antibody
Pair-Based Immunoassay Development
For Research Use Only. Not for Use in Diagnostic Procedures.
$300 Billion
Biopharma R&D investment in 2023
10%–15% of Drugs
Go to market
75% of R&D Costs
Attributed to drug development failures
$28 Billion
Annual spend on irreproducible
pre-clinical research in the US
$350 Million
Annual spend on poor-performing
antibodies in the US (of the $28B spend)
36% of Research Expenses Wasted
Attributed to biological reagents in
the US
$10 Billion
Estimated annual spend on wasted
research expenses attributed to
biological reagents in the US
Introduction
R&D investment in biopharma topped $300 billion1 global spend
in 2023. Even so, bringing a new drug to market remains difficult,
with only 10% to 15%2 of new candidates reaching the public.
With nearly 75% of R&D costs attributed to drug development
failures3, it’s critical to ensure accurate and reliable data is used to
guide decisions at every stage of the drug development process.
Prioritizing the development of robust and reproducible assays
that leverage sensitive, specific antibodies can control costs
and enable data quality. This ensures fast, accurate results that
facilitate data-driven decision-making and minimize potential
risks as projects continue to future stages.
This how-to guide breaks down challenges associated with
developing pair-based immunoassays and offers solutions to
help de-risk drug development.2 cst-science.com/pair-based-assay For Research Use Only. Not for Use in Diagnostic Procedures.
Solutions for Antibody Pair-Based Immunoassay Development
Key Factors & Challenges in Antibody Pair-Based Immunoassay Development
ELISA and ELISA-like immunoassays are staples in the drug discovery workflow, and are used during
biomarker discovery, compound screening, and PK/PD studies. Utilizing antibody pairs to detect your protein
of interest offers increased specificity, sensitivity, and accuracy compared to single antibody assays.
Developing a robust pair-based assay to detect and quantify your target can be time-consuming, costly,
and fraught with challenges that result in extended project timelines and wasted resources, due to the
complexities around:
Finding and identifying sensitive and specific
immunoassays or antibodies.
A significant amount of time can be wasted
searching for and validating commercially available,
off-the-shelf ELISA or ELISA-like assay kits, matched
antibody pairs, or individual antibodies to create a
custom assay. An off-the-shelf immunoassay kit must
be evaluated to confirm that there is no compound
binding site interference, that it meets specificity
and sensitivity requirements, and/or whether further
optimization is necessary. If a custom assay is being
developed, all suitable combinations of commercial
pairs or individual antibodies must be tested to find
the ideal pair.
However, many antibodies currently on the market
lack the sensitivity, specificity, and consistency
required, which can result in a time-intensive internal
validation process.
Verifying assay reproducibility and robustness.
In the United States, an estimated $28 billion is
spent annually on preclinical research that is not
reproducible, with approximately $350 million
attributed to subpar antibodies.4 Antibodies not
properly validated across lots can lead to specificity
or performance variations, resulting in assays that
can become less reliable and reproducible over
time. Additional variability may be introduced during
antibody conjugation if the purity of the conjugate
cannot be verified.
Ensuring platform compatibility and supply.
Many assay technology and instrumentation
companies offer off-the-shelf assay kits, but may
have a limited portfolio of targets. Even when a
kit is available, it may lack the required sensitivity,
may not be offered in the optimal format, or may
not be available in sufficient quantities to support
a project’s entire duration. Antibody vendors that
do not own their manufacturing rely on third-party
providers to source products and have limited
control over supply and final formulation. They may
have trouble accepting and filling bulk orders or
offering custom formulations, causing unexpected
delays and increased assay variability.
Meeting accelerated development timelines.
Preclinical timelines are typically fast-paced and
require assay design, optimization, and validation
efficiencies. However, every variable added at each
stage can increase risk and delay project timelines.
Managing cost constraints.
Assay development is expensive, requiring
organizations to balance cost-effectiveness with
antibody quality and performance. 36% of
research expenses wasted in the US are assigned
to biological reagents, an estimated cost of
$10 billion annually.5
References
1. Total global spending on pharmaceutical research and
development from 2014 to 2030. Statista. June 20, 2025.
July 7, 2025. https://www.statista.com/statistics/309466/
global-r-and-d-expenditure-for-pharmaceuticals/
2. Sun D, Gao W, Hu H, Zhou S. Why 90% of clinical drug
development fails and how to improve it?. Acta Pharm
Sin B. 2022;12(7):3049-3062. doi:10.1016/j.apsb.2022.02.002
3. P. Corr, D. Williams. Conflict of Interest in Medical Research,
Education, and Practice. E, The Pathway from Idea to
Regulatory Approval: Examples for Drug Development.
NIH National Library of Medicine. 2009. July 7, 2025.
https://www.ncbi.nlm.nih.gov/books/NBK22930/
4. M. Biddle, P. Stylianou, M. Rekas, A. Wright, J. Sousa, D. Ruddy,
et al. Improving the integrity and reproducibility of research
that uses antibodies: a technical, data sharing, behavioral
and policy challenge. MAbs. 2024;16(1):2323706.
doi:10.1080/19420862.2024.2323706
5. Weller MG. Quality Issues of Research Antibodies. Analytical
Chemistry Insights. 2016;11. doi:10.4137/ACI.S31614cst-science.com/pair-based-assay 3
Multiple Solutions to Meet Your Specific Assay Requirements
There are many variables to consider and challenges to address when designing an immunoassay that
produces accurate, reproducible results. How you achieve this may differ depending on the requirements
of your project. It’s imperative to prioritize flexibility, reliability, and assay platform compatibility
regardless of whether you use validated kits for ELISA or ELISA-like assays, antibodies for ELISA-like assay
development, or custom antibody conjugation and formulations.
For Research Use Only. Not For Use in Diagnostic Procedures.
Solutions for Antibody Pair-Based Immunoassay Development
Bulk Orders and
Lot Reservations
Customized and
Carrier-Free Formulations
Matched
Antibody Pairs
ELISA-Validated
Antibodies
Target
Custom Conjugation and
Labeling Services
ELISA Kits
Rapid, reproducible antibody pair-based assay development requires flexible solutions.
Immunoassay Development Benefits
Time Savings Reliable Supply Flexibility Reproducibility Product
Performance4 cst-science.com/pair-based-assay
Solutions for Antibody Pair-Based Immunoassay Development
For Research Use Only. Not for Use in Diagnostic Procedures.
Off-the-Shelf Solutions
Commercially available, validated kits are an efficient way to start assay development as they decrease
the time spent searching for the right pair of antibodies.
These “off-the-shelf” solutions include a validated antibody pair and additional reagents for the preferred
assay platform. Ideally, “off-the-shelf” commercial kits should also arrive quickly. Options that guarantee
lot-to-lot consistency are vital to ensure reproducibility.
Sandwich ELISA: Using Cell Signaling Technology
(CST)® ELISA Kits
Depending on the specific targets and sample
types, PathScan®, PathScan® RP, or FastScan®
ELISA kits may be suitable options. All kit types
exhibit similar performance; however, PathScan RP
and FastScan kits require less hands-on time and
deliver results in 90 minutes. Multiple sizes are in
stock for all kit types, so it’s easy to order 1, 5, 10,
20, or 50 kits from the same lot.
There is an option to custom order kit quantities
from the same lot beyond what is listed in the
catalog; these can be shipped at a requested
cadence. CST manufactures all kit components
in house, which allows for further customization,
such as more or less of a specific component,
chemiluminescence detection, or requiring a
384-well format.
All new kit lots are tested against previous lots to
ensure lot-to-lot consistency. This includes testing
with positive and negative controls, checking
optical density signal thresholds, and checking
inter-assay variance between the current and new
lot. Follow-up quality control is performed at half
the shelf life to ensure no signal degradation
over time.
ELISA-like Immunoassays: Using Platform
Vendor Kits
Check if the chosen assay platform vendor offers
an off-the-shelf assay kit for the specific target
and sample type. The kit will require testing and
validation to deliver the required sensitivity and
specificity. If successful, assess the number of kits
needed to support a project and whether it fits
within allotted budgets.
Other considerations may include potential lot
variations if the vendor does not guarantee lot-tolot consistency, and unexpected interruptions like
order delays and/or kit discontinuations, as the
antibodies in these kits are typically sourced from
third parties.
Custom Assays: Using CST® Matched Antibody
Pairs and ELISA-Validated Antibodies
If a commercial kit is unavailable or does not
meet budgetary restrictions, using ready-to-ship
matched antibody pairs and ELISA-validated
antibodies to develop a custom ELISA-like assay
may be the ideal solution.
CST matched antibody pairs and ELISA-validated
antibodies are tested using sandwich ELISA to
identify and validate both capture and detection
antibodies. They are carrier-free (BSA- and
azide-free at ≥ 1 mg/mL in 100 µL), making them
conjugation-ready for compatibility with a variety
of ELISA-like immunoassays and platforms:
• Meso Scale Discovery (MSD)
• AlphaLISA, AlphaScreen
• TR-FRET, HTRF, LANCE
• Luminex xMAP
• Quanterix Simoa
Time Savingscst-science.com/pair-based-assay 5
An assay is only as good as the antibodies used. Antibodies can perform differently depending on the
application, so it’s ideal to use ELISA-validated antibodies for your ELISA and ELISA-like immunoassay
development.
CST matched antibody pairs are selected by identifying “best-binders” on a combination of ELISA-type
assays, including a classical sandwich ELISA. The assay specificity is confirmed using multiple positive cell
lines, knock-out cell lines, when possible, and cell lines where the target is not expressed, or, in the case
of a post-translational modification, not activated. After a potential pair is identified, additional tests are
run to rule out non-specific binding and to determine species specificity. Most pairs that make it this far
are then conjugated to confirm the pair works in conjugated form for compatibility with most ELISA-like
immunoassays.
What to keep in mind when identifying the optimal matched antibody pair:
Select ELISA-validated antibodies.
ELISA-validated antibodies enhance the rate of
success, ultimately saving time and resources. If
ELISA-validated antibodies are unavailable, look
for antibodies against the target of interest and
validated for multiple applications. Antibodies
validated across several applications have a
greater chance of success of working as a matched
pair, compared to antibodies validated for a single
application.
Choose antibodies that target non-overlapping
epitopes.
Use antibodies that bind to non-overlapping
epitopes to avoid competitive binding between
capture and detection antibodies. Also, confirm
that no compound binding site interference exists
between the tested compound and either antibody.
Check antibody species reactivity.
Confirm the antibodies will recognize the target
protein in your sample and avoid non-specific
binding that can increase background noise or
cause false positives.
Ensure the assay sensitivity and specificity meet
the requirements.
Perform titration and standard curve experiments,
keeping an eye on signal-to-noise levels, to
establish the Limit of Detection (LoD) and/or Lower
Limit of Quantification (LLQ). This ensures an
appropriate dynamic range and assay sensitivity.
Use positive and negative control samples
or perform blocking or competitive inhibition
experiments to determine the assay specificity.
Address lot-to-lot consistency.
Confirm the antibody vendor provides reagents
that will perform the same on your project’s first
and last day. CST eliminates lot-to-lot variability
by comparing data from new antibody and kit lots
across multiple applications with previous lots to
ensure equivalent performance.
Once a matched antibody pair is identified,
customize formulations to meet specific assay
requirements.
Solutions for Antibody Pair-Based Immunoassay Development
For Research Use Only. Not For Use in Diagnostic Procedures.
Antibodies Shouldn’t Be a Variable In Your Immunoassay Development
Product Flexibility
Performance6 cst-science.com/pair-based-assay
Solutions for Antibody Pair-Based Immunoassay Development
For Research Use Only. Not for Use in Diagnostic Procedures.
Do-It-Yourself Conjugation—or Not
In most ELISA-like immunoassay platforms, at least one antibody in the pair must be conjugated to a
specific detection label. However, creating high-quality, reliable conjugated antibodies is challenging.
Specific chemistries tailored for different labels are required to achieve a stable conjugation and
to prevent post-conjugation antibody aggregation. Precise ratios of antibody-to-label and robust
purification are critical for optimizing labeling, maximizing recovery of functional product, and
maintaining specificity and sensitivity for the intended application.
Do-it-yourself (DIY) conjugation kits are popular for their convenience and ease of use, but performance
can vary between vendors and may not meet the specific needs of your assay. Lot-to-lot variability,
even from the same vendor, can lead to inconsistent antibody conjugation and compromised assay
performance. These kits often lack the flexibility to adjust the critical antibody-to-label ratio level or
optimize the conjugation process, as they rely on a single conjugation chemistry, provide a fixed amount of
materials, and require specific antibody quantities and starting material formulations. Kit protocols often
fail to include purification and characterization steps—key processes that remove free dye and unreacted
antibody to improve assay performance, as their presence can artificially increase or decrease the assay
signal and compromise the accuracy of your results. Scaling up conjugation reactions to support larger
projects is also challenging, as most kits are designed for small-scale use and typically accommodate 1
mg of antibody or less. This limitation often necessitates preparing multiple batches, which can introduce
inconsistencies in the conjugated antibody over the course of the project. Finally, if an antibody conjugate
prepared using a DIY conjugation kit fails, identifying the root cause can be difficult, as the issue may stem
from the antibody, the conjugate, or the kit components. These challenges subsequently require more time
and resources to resolve.
CST Antibody Conjugation vs DIY Antibody Conjugation
Flexibility Product
Performance
Analysis of FGF Receptor 1 (D8E4) XP® Rabbit mAb #9740 conjugated using CST methods compared to DIY kits from two other vendors via
Ultra-High-Performance Liquid Chromatography (UHPLC). The optimization of bio-conjugation chemistries and stringent purification to remove
free dye and antibody performed by CST results in a higher quality product, compared to other vendors’ products that contain higher levels of free
dye and debris, which can interfere with assay results.
Utilizing premium conjugation and purification methods paired with rigorous quality control standards can
circumvent DIY pitfalls and ensure the quality, performance, and lot-to-lot reproducibility of conjugates.
This results in consistently high-quality conjugates.
CST Conjugate
Competitor C
Conjugate
Competitor B
Conjugate
Competitor C
free dye
Competitor B
free dye and
debris
CST free dye
Absorbance [mAU]
30.0
25.0
20.0
15.0
10.0
5.0
0.0
0.01
-5.0
1.00 2.00 3.00 4.00 5.00 6.00 7.00
Time [min]
1
2
3cst-science.com/pair-based-assay 7
Solutions for Antibody Pair-Based Immunoassay Development
For Research Use Only. Not For Use in Diagnostic Procedures.
Conjugation/Label Type Popular Labels Platforms & Techniques
Fluorophores Type I Alexa Fluor® 647 • TR-FRET
Fluorophores Type II Allophycocyanin (APC)
Lanthinides trFluor™ Europium Cryptate
Haptens Biotin • Meso Scale Discovery (MSD)
• AlphaLISA, AlphaScreen
• Luminex xMAP
• Quanterix Simoa
Digoxigenin (DIG) • Bio-Techne Ella
Visit CST Custom Antibody Conjugation & Labeling Services for a comprehensive list of offerings
and applications.
Avoid Assay Variability with Bulk Orders and Lot Reservations
Nobody likes the extra work needed if a bridging study is required after a new antibody or kit lot is
introduced mid-project. Ordering the correct ELISA kit, matched antibody pair, or single ELISA-validated
antibody quantities eliminates the additional work and helps avoid product supply delays. CST provides
custom bulk orders from the same lot and with the option to reserve an entire lot of ELISA kits, matched
antibody pairs, or ELISA-validated antibodies, ensuring assay consistency for the duration of your project.
Bulk orders can be shipped based on a preferred schedule, pre-aliquoted, and packaged to fit into project
workflows seamlessly.
Reproducibility Reliable Supply
Partner with CST scientists to get optimized, reproducible conjugated antibodies to keep your projects on
track. Custom Conjugation & Labeling Services offer a broad range of conjugations and labels that can be
tailored to match needs and budgets.
CST labels for antibody pair-based immunoassays:Cell Signaling Technology (CST) is a different kind of life sciences company—one founded, owned, and led by active research scientists,
with the highest standards of product and service quality, technological innovation, and scientific rigor for over 25 years. We consistently
provide fellow scientists around the globe with best-in-class products and services to fuel their quests for discovery.
Helping researchers find new solutions is our main mission every day—but it’s not our only mission. We’re also dedicated to helping
identify solutions to other problems facing our world. We believe that all businesses must be responsible and work in partnership
with local communities, while seeking to minimize their environmental impact. That’s why we joined 1% for the Planet as its first life
sciences member, and have committed to achieving net-zero emissions by 2029.
At CST, we believe in the power and promise of science to solve the challenges we face as a global community. We’re a company of
caring people driven by a devotion to facilitating good science—a company committed to doing the right thing for our customers,
our communities, and our planet.
25-PLC-64150 For Research Use Only. Not for Use in Diagnostic Procedures.
© 2025 Cell Signaling Technology, Inc. All rights reserved. Cell Signaling Technology, CST, XP,
IntraSeq, PTMScan, and SignalStar are trademarks, or registered marks of Cell Signaling
Technology, Inc. 10x Genomics is a registered trademark of 10x Genomics, Inc. Simple
Western is a registered trademark of Bio-Techne. All other trademarks are the property
of their respective owners. Visit cellsignal.com/trademarks for more information.
CST Antibody Performance Guarantee:
CST antibodies are guaranteed to work—the first time, and every time.
To learn more, please visit: www.cellsignal.com/abguarantee
cellsignal.com
Doing good science is important. So is just doing good.
Solutions for Antibody Pair-Based Immunoassay Development
CST Solutions for Immunoassay Development Benefits
Time Savings — An extensive collection of kits, pairs, and antibodies
makes it easy to quickly find the optimal products for your
immunoassay development and deliver timely results.
Reliable Supply — Get started fast with ready-to-ship kits, pairs, and
antibodies that arrive quickly. Avoid project delays and interruptions
through bulk ordering and lot reservation.
Flexibility — Choose from a continuously growing menu of products
purpose-built for immunoassay development. If you can’t find what
you’re looking for, custom order antibody pairs and ELISA-validated
antibodies, or work with us on a custom antibody conjugation.
Product Performance — Rigorously validated ELISA kits, pairs, and
antibodies deliver reliable results with guaranteed functionality,
specificity, and sensitivity.
Reproducibility — Lot-to-lot and assay-to-assay consistency
throughout the length of your project ensures consistent and
accurate results.
Visit the CST Solutions
for Antibody
Pair-Based
Immunoassay
Development
webpage for more
information on how
to jump-start your
assay development.
Rapid, Reproducible Antibody Pair-Based Assay Development Starts with CST
The flexibility and reliability you want to support your assay development for the entire duration of your
project will allow you to focus on delivering reproducible and accurate results.
From ready-to-use to fully custom, CST solutions support developing, scaling, and delivering reproducible
immunoassays quickly.
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