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BioTek Introduces New General Manager in Germany

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BioTek Instruments welcomes Dr. Frank Siefert as General Manager of BioTek Germany and the company’s European Coordination Center, which provides service applications and technical support throughout the continent. Dr. Siefert will be responsible for managing day-to-day operations in Germany and implementing local actions that align with the Company’s global business strategies and growth plans.

“Dr. Siefert brings the right blend of market and technology knowledge along with a drive for growth,” noted Peter Weith, BioTek’s Vice President of Marketing, Sales & Service. “We are confident that under his guiding leadership, we can continue our trend of significantly outpacing the market in this critical area, and especially with our Multi-mode Imaging Readers.”

Dr. Siefert’s expertise includes formerly serving as European Sales manager for BRAND GMBH + CO KG in Wertheim (Germany), and earlier as European Sales Manager for Detection for Tecan Deutschland GmbH in Crailsheim (Germany).

He completed his graduate studies at the BASF AG in Ludwigshafen and the Eberhard-Karls University in Tübingen (Germany), where he graduated Magna Cum Laude. He later accepted a Postdoctoral Fellowship at the BASF AG, prior to joining the commercial sector.