Lending tips and examples from proven successful campaigns, The Scott Partnership has been working with international clients for fourteen years, with over twenty five professionals working across Europe, North America and China.
Aimed at marketing managers, company owners, sales and business development professionals and scientists wanting help to succeed in targeting the Asian market, the comprehensive course will deliver highly specialised industry insight on the rapidly expanding Asian marketplace, providing a practical guide to understanding marketing techniques. Attendees will also benefit from an in-depth discussion of the latest trends and developments in Asia Pacific, imperative for firms and organisations who want a competitive advantage in the 21st century.
The short course will be hosted by Jacky Cheng (Junjie Cheng), Managing Director at The Scott Partnership China Ltd. Based in Shanghai, Jacky leads the Asia Pacific business for The Scott Partnership, managing a team of account managers, executives and PR interns. Jacky is a chemistry graduate and a former journalist with Ringier Publications, with specialist knowledge and experience in the scientific and marketing sectors. Having worked across multinational and multi-cultural accounts, Jacky is perfectly placed to provide information, analysis and advice, enabling confident and informed decision making in the Asian market.
The Scott Partnership’s client base is truly global with customers headquartered in the US, Europe and China. The company has developed close and lasting working relationships with media across the world, which is crucial to the success of The Scott Partnership and its clients.
Underlining Jacky’s expertise in marketing intelligence, Katherine Darlington, Chief Executive Officer at The Scott Partnership comments, “Asia Pacific is globally recognised as one of the world’s most exciting markets for advances in science and Jacky’s unparalleled experience in marketing and media communication is essential for any organisation looking to break into the Asian market.”
The diverse short-course will offer a unique, broad-based educational opportunity for leading marketing professionals and scientists to discuss the logistics, procedures and practical approaches of an effective media campaign and the benefits that this can entail.”