Global OEM Strategy with a Wealth of Expertise and Experience
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Greiner Bio-One GmbH is strengthening its position as an OEM developer and producer. In recognition of the company’s growing importance as an original equipment manufacturer, a dedicated global sales organization for OEM development and production is now being added to its BioScience, Preanalytics and Diagnostics divisions.
Appropriately enough, an independent study recently confirmed Greiner Bio-One’s exceptional level of competence in OEM projects.
Greiner Bio-One GmbH develops, produces and distributes plastic laboratory products. It is also a technology partner for hospitals, laboratories, universities, and the diagnostic, pharmaceutical and biotechnology industries.
In addition to this core business, Greiner Bio-One is an OEM supplier of customized products for well-known life science and medical companies. To further extend its OEM activities, it is setting up a dedicated global sales organization.
“We have outstanding expertise in the surface modification of plastics as we have played an active role in plastics processing in the life science and medical sectors for the past 50 years,” explains Greiner Bio-One’s German Managing Director Heinz Schmid. “This has given us a wealth of experience in development, project planning, production and quality control,” he adds. A recent study by Nürtingen-Geislingen University confirmed OEM customers’ high level of satisfaction. The company obtained particularly good ratings in the “Technical development process”, “Manufacturing” and “Product quality” categories.
Greiner Bio-One delivers both small and large projects for customers, including everything from simple branding (private labelling) of existing products to specific, custom made solutions as part of a system partnership (true OEM).
The product portfolio ranges from basic consumer items to customer-specific medical diagnostic kits. The company also manufactures customized plastic microfluidic product solutions for handling samples and develops individual products for taking samples of bodily fluids such as blood, urine and saliva for preanalytical applications.
Schmid is jointly responsible for OEM activities and is one hundred percent convinced by the company’s strategy. “Our experience and know-how in our core business enables us to stand out from the competition and we also know our customers’ customers. They use our blood collection tubes and Petri dishes on their equipment and because we know and understand their requirements, we can offer complete solutions that extend from the original idea all the way through to the finished product,” he says.
Greiner Bio-One GmbH, complete with its new OEM division, will be participating in the CPhl Worldwide pharmaceutical trade fair in Paris, France, from 7 to 9 October 2014.
