We've updated our Privacy Policy to make it clearer how we use your personal data.

We use cookies to provide you with a better experience. You can read our Cookie Policy here.

Advertisement
Nuvo Research Announces Launch of Synera® in the U.S.
Product News

Nuvo Research Announces Launch of Synera® in the U.S.

Nuvo Research Announces Launch of Synera® in the U.S.
Product News

Nuvo Research Announces Launch of Synera® in the U.S.


Want a FREE PDF version of This Product News?

Complete the form below and we will email you a PDF version of "Nuvo Research Announces Launch of Synera® in the U.S."

First Name*
Last Name*
Email Address*
Country*
Company Type*
Job Function*
Would you like to receive further email communication from Technology Networks?

Technology Networks Ltd. needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, check out our Privacy Policy

Nuvo Research Inc. has announced the U. S. launch of Synera® (70 mg lidocaine/ 70 mg tetracaine/ heated topical patch). Synera is approved by the U.S. Food and Drug Administration (FDA) for use on intact skin to provide local dermal analgesia for superficial venous access and superficial dermatological procedures such as excision, electrodessication and shave biopsy of skin lesions.

Nuvo will be directly marketing Synera to interventional pain doctors with a dedicated 21 person contract sales force.

Nuvo believes that there is a significant opportunity for Synera to be used prior to subcutaneous injections for painful needle procedures such as knee drains, epidurals and a variety of nerve blocks.

This new sales force will initially target a highly concentrated number of doctors and clinics that perform these painful procedures as a regular part of their practice.

Each year, approximately 3,600 U.S. physicians perform 50% of these 23 million interventional needle procedures.

"The launch of Synera is an important milestone for Nuvo as we transition from a purely drug development company into a fully integrated specialty pain company with a dedicated, focused pain specialty sales force," said Dr. Bradley Galer, MD, President of Nuvo's Pain Group.

Dr. Galer continued, "We believe that Synera has great potential and now represents our second source of revenue, in addition to Pennsaid®. Also, by the end of 2012, we expect E.U. and U.S. approval and the launch of our third commercial product, Pliaglis®, by our worldwide marketing partner, Galderma Pharma S.A."

In the U.S., Nuvo will also be marketing Synera to large national accounts, such as dialysis and infusion centers.

Nuvo's U.S. marketing strategy includes out-licensing Synera for the hospital and pediatric markets.

Nuvo is in discussion with potential licensees that have the existing infrastructure to sell Synera in those markets.

Advertisement