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Alto Marketing Reappointed as Media Relations Partner for European Laboratory Automation (ELA)


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Taking place at the Congress Centre Hamburg (CCH), Germany, 30-31 May 2012, the event offers a comprehensive schedule of informative and topical presentations, workshops and training sessions focused on automated techniques, equipment and applications.

The first ELA attracted 1523 attendees and 151 exhibitors and media partners. Ken Browne, Event Organiser and Director of Select Biosciences commented, “We were delighted with the success of the first ELA conference and exhibition and received some fantastic feedback. We are aiming to fill the need for a pan-European Automation event, and establish ELA as the forum for combining scientific content with up-to-date technology; having Alto Marketing as our PR partner is part of our strategy for achieving this.”

Registration for ELA 2012 is open now and delegates have the option to attend 8 different conference streams, each of which includes internationally renowned keynote speakers, research presentations, training sessions and much more.

David Robinson, Managing Director of Alto Marketing remarked, “We’re really pleased to be partnering with Select Biosciences on ELA again in 2012, as it ties in so well with a number of our other clients. We will be working with the ELA team closely over the coming months, providing event support PR to build on the success of 2011 and help maximise delegate and exhibitor attendance. Managing the media room on site means that we can also service the needs of the attending press. It’s a fantastic event for the media, and we look forward to welcoming new editors and journalists in 2012, in addition to those that attended this year.”

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