Applied DNA Sciences Presents 'Using DNA to Knock Out the Knock Offs' at the Anti-Counterfeiting and Brand Protection Summit
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Applied DNA Sciences, Inc. has announced that Dr. James A. Hayward, Company's Chief Executive Officer, will deliver a presentation at the Anti- Counterfeiting & Brand Protection conference, which takes place on October 26- 27, 2006 at the Affinia Manhattan Hotel in New York City.
Dr. James A. Hayward is Co-Chair of the conference and will make the opening remarks on day two, Friday, October 27, 2006.
He will also make a presentation entitled "Using DNA to Knock Out the Knock-Offs" which will focus on how APDN's SigNature Program can help protect revenue, brands and consumer confidence.
He will also discuss how the use of both overt and covert DNA-encryption, embedment and authentication technologies can help to deter intellectual property theft, and counterfeiting of globally branded products.
Product counterfeiting adversely affects many facets of the global community. This conference on anti-counterfeiting and brand protection is designed to provide ammunition in the battle to protect brands and revenue.
Counterfeiting activities likely cost U.S. businesses hundreds of billions of dollars per year.
The Brussels-based World Customs Organization estimates trade in counterfeit products exceeded 6 percent of global trade last year, or more than $500 billion.
That includes an estimated 10 percent of all pharmaceuticals sold (up to 60 percent in developing countries), 10 percent of car parts sold in Europe and 2 percent of the 26 million airline parts installed each year around the world.
Regarding the upcoming conference, James A. Hayward said, "I welcome this opportunity to introduce the potential power of our technology as both a counterfeiting deterrent and a forensic solution for IP and brand owners seeking to interdict counterfeit products and take legal action against counterfeiters."
