BIOTECON Diagnostics and MERCK KGaA Start Worldwide Marketing Alliance
In order to enhance the worldwide launch of its food safety testing systems, BIOTECON Diagnostics has formed a strategic marketing alliance with the globally operating MERCK KGaA, Darmstadt, Germany.
Merck KGaA sells the foodproof® range which has been available in almost all countries of the world since January 1, 2008. More new products will be launched jointly during the year 2008.
Dr. Kornelia Berghof-Jaeger, CEO, BIOTECON Diagnostics: ”In this alliance Merck KGaA will contribute significantly through its expertise in microbiology and its excellent customer relationships. Jointly we are able to fulfill the customer needs by introducing this new technology to the food safety testing labs around the world.”
“For Merck KGaA this partnership means a consequential advancement in order to underline our leading position in specialty chemicals, especially in analytical reagents and test kits” comments Wolfgang E. Schmidt, Head of Microbiology, Hygiene and Microscopy at Merck KGaA. “Our philosophy of highest quality demands is perfectly met by the solutions offered by BIOTECON Diagnostics.”
Under its foodproof® brand BIOTECON Diagnostics has developed real-time PCR detection kits for Enterobacteriaceae plus E. sakazakii (new), Salmonella, Listeria, Campylobacter, E. coli O157 etc. The range also comprises a unique kit for the screening of beer spoilage organisms as well as GMO testing kits.