We've updated our Privacy Policy to make it clearer how we use your personal data.

We use cookies to provide you with a better experience. You can read our Cookie Policy here.


Devgen and Leads Agri Announce the Launch of Masuwerte™

Want a FREE PDF version of This News Story?

Complete the form below and we will email you a PDF version of "Devgen and Leads Agri Announce the Launch of Masuwerte™"

Technology Networks Ltd. needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, check out our Privacy Policy

Read time:
Devgen and Leads Agri have announced the launch of the first Devgen hybrid rice seed product Masuwerte™ for the Philippines. Masuwerte™ is a high yielding long grain hybrid rice, with a good aroma.

The product is a Philippine-bred hybrid rice well suited to the South-East Asian climate, local agricultural practices and to the requirements of the Filipino farmers and consumers. The Philippines cultivate rice on about 4.4 million Ha of which an estimated 5% is covered with hybrid rice.

As communicated earlier, the Devgen product will be exclusively distributed by Leads Agri. Devgen further strengthened its own team in the Philippines and invested in the training and education for sales support, production and R&D.

"We are very pleased to announce the launch of our first product for the Philippines. This is a major step forward in the execution of our business plan", says Thierry Bogaert, CEO of Devgen, "Furthermore, it is a pleasure to work with our partner Leads Agri. They bring the necessary experience with the Philippine market and share our philosophy of building a strong relationship with the farmer."

Mr. Fernando B. Malveda, President/CEO of Leads Agri says "It is always best to work with a company with strong adherence to quality especially with hybrid seeds. We are glad to have Devgen as partner towards a common goal of enabling the Filipino farmers to have a sustainable, high quality and profitable rice production.”

Masuwerte™ will be sold and promoted under Devgen's "Frontline" brand name.