Devgen Broadens its Services to the Indian Farmer Community by Accessing a new Distribution Channel
News Apr 26, 2010
Devgen promotes yield increases for four major food crops in India through an increased adoption of premium quality hybrid seeds.
The new distribution channel is complementary to Devgen's current distribution network through regional distributors and local dealers, and allows Devgen to broaden its reach to the farmer community by providing information about Devgen and its products and services.
This distribution model was initiated by the formation of a strategic alliance between MCX and the Indian Post under the name 'Gramin Suvidha Kendra'. The success of this business model is based on the strong network of India Post, widely spread across the country.
Under this program farmers are now able to receive advice on agricultural products and best practices and to order products without having to travel long distances.
Devgen specifically aims to reach farmers through this channel in West and Central India. This venture intends to empower the small farmers of the country to increase their productivity through quality hybrid seeds, new technologies and improved agricultural practices.