Applied DNA Sciences Launches SigNature™ Botanical DNA Authentication Program
Product News May 02, 2006
Applied DNA Sciences, Inc. has announced the launch of its SigNature™ Botanical DNA Authentication Program ("SigNature™ Program").
APDN created the SigNature™ Program to provide a secure and forensic method intended to help preserve and add value to its customers' brand and product lines.
The SigNature™ Program is the first initiative by APDN to introduce to the market a range of ready-to-use security solutions aimed at brand protection and authentication and also to address the global need to combat counterfeiting and piracy.
Counterfeit items continue to pose a significant and growing problem with consumer packaged goods, especially for prestige and established brands worldwide.
In the 2005 DOPIP Global Counterfeit and Piracy Report, brands were tracked to counterfeit and piracy seizures and accounted for losses of more than $1.54 billion dollars (USD).
Dr. James A. Hayward, Chief Executive Officer of Applied DNA Sciences, stated, "We believe that there are many consumer packaged goods especially in the luxury, retail, and apparel industries that could benefit from the overt and covert technologies that the SigNature™ Program offers."
"Our ready-to-use, proprietary forensic methodologies are designed to protect and complement the branding and packaging needs of our clients."
Sectors of commerce that could benefit from the SigNature™ Program include: pharmaceutical, healthcare, cosmetic, fragrance, luxury apparel, and other consumer product driven industries.
The SigNature™ Program is based on APDN's proprietary platform technology which uses plant-derived DNA sequences. Botanical DNA can be encrypted into inks, paper, thread, holograms and many other mediums.
As part of the SigNature™ Program offering, APDN has created a unique botanical DNA SigNature logo which highlights the word "Nature" and incorporates the scientific element including DNA and its natural derivation from botanical sources.
The logo has been designed to contain embedded botanical DNA, for overt detection and forensic authentication purposes.
For real-time detection, a proprietary SigNature DNA detection pen is applied over the DNA- embedded SigNature logo, prompting a reversible color change.
If a reversible color change does not occur, counterfeiting is suspected, triggering the need for forensic authentication which is obtainable by sequencing the encrypted, underlying botanical DNA.