Are You Really Speaking the Same Language As Your Customers?
Product News Nov 04, 2013
Exporting to foreign markets is a major way of increasing sales and brand awareness for any company selling goods and services. Most companies tend to invest in building websites and prepare promotional materials such as brochures and catalogues which are fully optimised for their native language. For markets where English is a first language, this is generally not a problem. However, when you are looking to increase your presence in overseas markets such as China, Japan or Brazil, English is at best a second language. Your product or service may be far superior to a home grown product but the inability to convey your value proposition effectively may prevent customers buying from you and settle for an inferior home grown alternative.
Swift Analytical is pleased to announce a multi-lingual translation service for all your marketing needs and PR needs. ‘Our all inclusive service enables effective and professional translations in over 150 languages for printed material such as brochures, technical notes, application notes, exhibition material and banners as well as web design and development, corporate videos and animation’ explained Mebs Surve, Director of Swift Analytical. ‘We work in partnership with a number of our professional translators and web developers who have expertise in a variety of markets such as science, engineering, financial and government agencies’.