Transfer Genes, Win Prizes by Playing the Gene Transfer Game
Product News Jun 13, 2008
Bio-Rad Laboratories, Inc. has announced the launch of the “Gene Transfer Game,” developed by BioCompare - the online buyer’s guide for life scientists - to create awareness of Bio-Rad’s range of gene transfer solutions and collect protocols from scientists.
The Gene Transfer Game takes place in a tissue culture flask where the players “shoot” cells and special characters with their “weapon” of choice: the Bio-Rad Gene Pulser MXcell system™, the Bio-Rad Helios® Gene Gun, the siLenctfect® Lipid Reagent, or a virus.
The company says that, each weapon creates a unique effect. Special characters are encountered along the way to add to the score. Each day, the highest scoring player wins a prize — an “Upregulated” or “Downregulated” T-shirt. To play the Gene Transfer Game, go to www.genetransfergame.com.