Abcam Appoints Yvonne Chien as Chief Digital Officer
News Dec 13, 2014
Abcam plc. has announced that it has appointed Yvonne Chien as Chief Digital Officer. The Company has also announced the appointment of Sue Harris as non-Executive Director to the Abcam Board, further strengthening Abcam’s leadership team.
Yvonne will be based at Abcam’s Headquarters in Cambridge, UK and will be responsible for the development of its innovative eCommerce and digital marketing platform. She will be replacing Ed Ralph, who has been appointed as Chief Marketing Officer at Axol Biosciences, and will join the Company on 8th January 2015.
Yvonne brings extensive digital marketing and brand experience to Abcam. She previously held the role of Senior Vice President of Marketing at Getty Images, where she was responsible for brand, digital, product and sales marketing globally across Getty Images and its portfolio of brands. Prior to joining Getty Images, Yvonne held senior marketing positions with various internet and tech companies, including Google, Bebo (previously owned by AOL), Siebel Systems (acquired by Oracle) and BrainJuicer.
Yvonne holds a BA in Applied Mathematics from the University of California, Berkeley, and an MBA from Harvard Business School.
Alan Hirzel, CEO of Abcam, commented: “We are delighted to appoint Yvonne Chien and Sue Harris to the Senior Leadership Team and Board respectively. Both Yvonne and Sue complement Abcam’s existing exceptional talent, bringing a wealth of corporate and scientific experience to the roles. Their appointments will strengthen Abcam’s leadership team at an exciting time in our growth, helping us achieve our vision of becoming the brand most recommended by life science researchers.”