We've updated our Privacy Policy to make it clearer how we use your personal data.

We use cookies to provide you with a better experience, read our Cookie Policy

“Magpie Theory": Our attention is drawn to bright and shiny objects.

News   Sep 25, 2017 | Original Story by Andy Fell for UC Davis

 
Visual Attention Drawn to Meaning, Not What Sticks-Out, In a Scene

Researchers at the UC Davis Center for Mind and Brain mapped hundreds of images (far left) by eye tracking (center left), "meaning" (center right) and salience or outstanding features (far left). Statistical analysis shows that eyes are drawn to "meaningful" areas, not necessarily those that are most outstanding. (John Henderson and Taylor Hayes, UC Davis)

 
 
 

RELATED ARTICLES

Widespread Brain Inflammation Revealed in Post-treatment Lyme Disease

News

PET scanning has shown that 12 people with documented post-treatment Lyme disease syndrome all show elevation of a chemical marker of widespread brain inflammation, compared with 19 healthy controls.

READ MORE

New Study in Mice Reveals Unexpected Place for Learning, Memory in the Brain

News

Neuroscientists have revealed that a simple brain region, known for processing basic sensory information, can also guide complex feats of mental activity. The new study involving mice demonstrated that cells in the somatosensory cortex, the brain area responsible for touch, also play a key role in reward learning.

READ MORE

75,000-molecule Screen Reveals Amyloid-reducing Compound

News

Researchers have uncovered an enzyme and a biochemical pathway they believe may lead to the identification of drugs that could inhibit the production of beta-amyloid protein, the toxic initiator of Alzheimer’s disease (AD).

READ MORE

 

Like what you just read? You can find similar content on the communities below.

Neuroscience

To personalize the content you see on Technology Networks homepage, Log In or Subscribe for Free

LOGIN SUBSCRIBE FOR FREE