We've updated our Privacy Policy to make it clearer how we use your personal data.

We use cookies to provide you with a better experience, read our Cookie Policy

“Magpie Theory": Our attention is drawn to bright and shiny objects.

News   Sep 25, 2017 | Original Story by Andy Fell for UC Davis

 
Visual Attention Drawn to Meaning, Not What Sticks-Out, In a Scene

Researchers at the UC Davis Center for Mind and Brain mapped hundreds of images (far left) by eye tracking (center left), "meaning" (center right) and salience or outstanding features (far left). Statistical analysis shows that eyes are drawn to "meaningful" areas, not necessarily those that are most outstanding. (John Henderson and Taylor Hayes, UC Davis)

 
 
 

RELATED ARTICLES

Open Source EEG Tool Hopes To Tackle Opioid Use

News

Researchers have developed an open source computer program that can be used to create visual and quantitative representations of brain electrical activity in laboratory animals, in hopes of tackling opioid use.

READ MORE

"Invisible Sight" Reveals Secrets of Vision

News

Researchers have found evidence supporting two-photon vision, a phenomenon which could be useful for examination of the eye.

READ MORE

Three Cell Types Help the Brain Tell Day From Night

News

Salk researchers identify light-sensitive cells in humans that appear to help establish healthy day-night cycles.

READ MORE

 

Like what you just read? You can find similar content on the communities below.

Neuroscience

To personalize the content you see on Technology Networks homepage, Log In or Subscribe for Free

LOGIN SUBSCRIBE FOR FREE