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“Magpie Theory": Our attention is drawn to bright and shiny objects.

News   Sep 25, 2017 | Original Story by Andy Fell for UC Davis

 
Visual Attention Drawn to Meaning, Not What Sticks-Out, In a Scene

Researchers at the UC Davis Center for Mind and Brain mapped hundreds of images (far left) by eye tracking (center left), "meaning" (center right) and salience or outstanding features (far left). Statistical analysis shows that eyes are drawn to "meaningful" areas, not necessarily those that are most outstanding. (John Henderson and Taylor Hayes, UC Davis)

 
 
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