Technology Networks Job Listing for: Marketing Campaign Specialist

eMarketing

Marketing Campaign Specialist

Marketing Campaign Specialist
Experience Type: Marketing Experience 1-2 years.
Length: Initial 12-month maternity leave cover with an opportunity for a permanent role.

Campaign Specialist
We have an exciting opportunity to join the eMarketing team at Technology Networks as a Campaign Specialist. In this role, you will be responsible for planning, executing, and reporting on large-scale lead generation campaigns, utilizing the marketing features of HubSpot.
As a key member of the eMarketing team, you will collaborate closely with the Team Leader to ensure smooth program execution and optimize lead generation processes. You will also work in partnership with the sales team to create high-quality, engaging promotional materials for customer offers.
In addition, you will play a vital role in implementing and updating performance analyses, providing valuable insights into campaign effectiveness for cross-functional teams. Utilizing HubSpot's reporting tools, you will drive improvements for customers and various departments within Technology Networks.

NECESSARY SKILLS AND EXPERIENCE:
• Data-driven.
• Highly organized.
• Excellent attention to detail.
• Quick learner.
• Ability to handle multiple tasks at any one time.
• Customer focused.
• Effective communication skills.
• Enthusiasm and self-motivation.
• Ability to work in a fast-paced environment.

RESPONSIBILITIES:
• Ownership of lead generation campaigns.
• Developing visually engaging HTML emails, landing pages, and other marketing programs
• Audience segmentation.
• Provide detailed insights to stakeholders.

HELPFUL SKILLS AND EXPERIENCE
• Prior experience with an ESP.
• Prior experience with lead generation/landing pages
• Past copywriting experience.
• Basic knowledge of HTML & CSS.
• Prior experience of managing multiple campaigns to generate leads for clients.
• Experience with using HubSpot or similar email service provider.